Banner: Comic-Con International

If you’re trying to get a message out, or provide a service, analytics are great. They tell you what’s working and what’s not, so you can focus on what does work. Unfortunately, when it comes to email, a lot of organizations use a third-party click-tracking service, which registers which mailing the user clicked on, then redirects them to the real website.

Why do I say unfortunately?

Because it’s what phishing does: Sets up a link that looks like it goes one place, but sends you somewhere else instead. In the case of a legitimate email with a click tracker, you end up at the real site eventually. In the case of a phishing message, you end up at a fake login page that wants to capture your username & password, or a site with drive-by malware downloads. Using this technique in legit mail trains people to ignore warning signs, making them more vulnerable to the bad guys. And it makes it harder for security software to detect phishing automatically.

Now add another reason: You don’t control that click-tracking service, so it had better be reliable.

That’s what happened with Comic-Con registration today.

Getting tickets to San Diego Comic-Con used to be a breeze, but last year the system broke down repeatedly. It took them three tries, with multiple handlers, to open a registration system that didn’t melt in the first few minutes.

A few days ago, Comic-Con International sent out a message with the date and time registration would open, and a link to where the page would be when it went live. They went to a lot of trouble to make sure their servers could handle the load, as did the company handling registration. They built a “waiting room” to make sure that people trying to buy tickets would get feedback, and get into a queue, when they arrived, but could still be filtered into the registration system slowly enough not to overwhelm it.

The weak link: The click tracker.

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Darth Joker cosplay at Comic-Con 2011This year, we approached Comic-Con International a bit differently than usual. For the last seven years we’ve been staying in town for all four days. With the baby, we decided to do Comic-Con 2011 in just one day. So we left him with relatives and took the train down to San Diego for the day. We arrived in town about 9:00, walked down to the convention center, and had our badges just after the floor opened at 9:30.

(Full photo set on Flickr, Flash-related coverage on Speed Force.)

Jack Skellington Puppet/Costume at Comic-Con 2011Planning a trip to Comic-Con is always about trade-offs. It’s so big that you can’t see everything, and there are so many events going on that you can’t attend them all. With four days, there’s some wiggle room. With just one, it seemed like I was constantly thinking about those choices.

One of the first choices I made: No news panels. I could get that the next day online (and did). I wanted to focus only on what was unique to the con: exhibits, meeting people, the art show, etc. Basically, I wanted to experience as much of San Diego Comic Con as I could in one day.

Katie decided to pick two things and build her day around them: visiting The Field, an Irish pub our friend Sean introduced us to a few years ago, and seeing the new Thundercats screening. Continue reading

Looking along a long, semi-open tube in a building, with the Comic-Con banner in the center.

Comic-Con International sold out this weekend. The convention isn’t until July, which makes the January sell-out surprising enough…but tickets didn’t even go on sale until this past Saturday, and were all gone by the end of the day!

In past years, tickets haven’t been a problem. This year, they’ve become as hard to get as convention-rate hotel rooms. And those? The con hasn’t even announced when they’re going on sale.

This is the view from one of the escalators in the San Diego Convention Center lobby. One of my friends once referred to it as the “Death Star Cannon” view, inspired by the shot of the inside of the cannon firing near the end of Star Wars.

Comic-Con 2011 ticket sales crashed under heavy load shortly after going online.

I think we’re seeing another shift in the process of getting to Comic-Con.

It used to be that, as long as you were aware of the onsale dates and could both plan your trip and pay for your tickets far enough ahead of time, getting those tickets wasn’t a problem. Sure, the show might sell out months ahead of time, but it would take weeks or months to get to that point.

Now, people are looking at preview night already being sold out, and looking back at their last experience with hotel reservations, and freaking out: We can’t just buy our tickets this week – we have to buy them NOW, as soon as they go on sale, or we won’t be able to get in!

Get enough people reacting that way, and it becomes a self-fulfilling prophecy. Fear of a rush ends up creating a rush, just like fear of a run on a bank often triggers one. Add in the live progress bars as a feedback mechanism, and it snowballs even faster.

Until it crashes the server, anyway…

(Originally posted as a comment at The Beat.)

And this wraps up the daily reports! Only a month late!

Optimus PrimeSunday morning at Comic-Con International in San Diego. We got up early (though not as early as Katie got up on Saturday) to check out of our hotel, store our baggage, and move the car to another lot. I suspect the Sheraton would have let us keep the car there an extra day, since it was self-parking; but I’d already prepaid for Sunday through the convention, and as it turned out the other lot was cheaper anyway. Of course, since pre-paid parking was new this year, it wasn’t entirely clear what we needed to do other than leave the printout where it was visible. (More on that later.)

After eating rolls and fruit from home for most of the con, we went out to breakfast at the Broken Yolk Cafe. (I keep wanting to type Burnt Toast Diner.) They’d decorated for the convention — including thematic T-shirts on some of the servers — had good food (more varied, if not as good as Cafe 222), and were very busy, but we managed to beat the rush.

Then we walked through the streets of San Diego to the convention center one last time.

Castles

Downtown San DiegoI figured there would be a line for Castle (especially since they had the entire cast present, and Nathan Fillion by himself is a big draw at Comic-Con). I wasn’t expecting it to run down the hall from the larger 6 rooms, out onto the balcony, zig-zag a bit under some tents, then head back along the convention center and wrap around the end, next to the gigantic air conditioners. At least the morning cloud cover hadn’t burned off yet, so we weren’t out in direct sun.

Castle Supporting CastIt took a long time before the convention started letting people in, but when we finally got to the front, I decided I’d head out and make Sunday the day I finally really explored the main floor, while Katie went in for Castle and then Merlin.

Frustrations

Elves or FairiesThe staff directing traffic didn’t seem to know what to do with someone who left a line, though, and treated me as if I was trying to cut through it. This was the only time I ran into this kind of problem, fortunately. The rest of the time, traffic management was a lot better than it has been over the last few years!

Hawkgirl and Green LanternFirst I figured I’d try to pick up the No Ordinary Family T-Shirt for which I’d gotten a ticket at the preview the day before. Sometimes events will hand out freebies as you walk in, or will go down the aisles passing them out to the audience. Sometimes they’ll give you a ticket, which you then take to the “fulfillment room” to exchange for swag. It’s usually somewhere out of the way, and since actual programming has expanded to fill more of the rooms in the convention center itself, this year it was pushed out into a room in a small convention center at the Marriott hotel complex. The line for the fulfillment room stretched out the building, down the hill, and through a parking structure — and wasn’t moving, as far as I could see. I decided I didn’t want the shirt that much. (I went back later and there was no line at all. My best guess: it had only just opened, and the line was the backlog.)

The Floor

Once I shook that off, I headed to Artist’s Alley. I hadn’t quite made it there yet this year, probably because it was shoved all the way to the far end of the convention center. My goal: to find Flash artist Francis Manapul and ask him for a sketch. There were only about five or six fans ahead of me, but it takes time to do a sketch (unless you’re Sergio Aragonés), so it took the better part of an hour.

Green R2D2Around noon, I started my final exploration of the exhibit hall, the first systematic tour I’d attempted all weekend. The plan was that I would start at one end and work my way to the other, where I’d meet Katie and we’d head out for lunch and then home.

I checked out displays by artists and toy sellers, skimmed the movie and game studios, worked my way through the comic book publishers’ area, and finally decided to call it quits with a good fourth of the floor left to go, figuring I’d covered that part well enough on my earlier passes.

Leaving San Diego

Pool and Convention CenterWe ended up having lunch at Bareback Grill, the land of burgers and double entendres (yummy, but be sure to order your burger at least medium, even if nobody asks), then went to pick up the car. The structure was mostly automated, with a gate to get out, and there was no apparent way to trigger the gate without getting a ticket — and no way to get the ticket without feeding money into the machine. Money that we’d already paid ahead of time. Fortunately there was a button to call for assistance, and after we showed the guard our printed receipt we were let out with no further problems. Still, prepaid parking could have been handled much more smoothly. (Maybe by not including structures with this kind of payment system?)

Then a quick stop for coffee, and we were on the road, returning from another year at Comic-Con!

This was Sunday, July 25, 2010.

Conclusion

So, it took a lot longer than I intended, but this wraps up my coverage of this year’s Comic-Con International. Well, almost. We’ve both got notebooks with funny quotes, and we’ve only posted the ones from Leverage, “Twisting Genres” and “Once Upon a Time (Epic Fantasy)” so far, so you can expect a humor post or two at some point. Other than that, we’re done!

I hope you’ve enjoyed this series!

»Full index of Comic-Con 2010 posts and photos.