Tag: Signal-to-Noise

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I figured out exactly what bugs me about Twitter and Facebook showing your friends’ “likes” in the timeline. It’s not just that they’re public — that’s true on Tumblr or Flickr or Instagram too, but you only see them when you choose to look for them.

It’s that broadcasting likes in the newsfeed blurs your intent.

  • A “like” is a message to the original post’s author (and a bookmark for yourself).
  • A retweet or share is a message to your friends or followers.

Putting them in your followers’ feeds turns a “like” into a message to them as well, even though it’s not what you intended. (If you wanted to share it, you would have shared it, right?) It’s a step above completely frictionless sharing, but it still messes with the signal/noise ratio of the timeline.

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The thing that takes me longest to set up on a new phone is the notification settings. It’s configured in each app individually, and it seems like everyone wants to get your attention.

Too many notifications end up one of two ways: tuned out so you don’t notice the important ones, or so much of a distraction that you can’t focus on anything. There are studies showing how long it takes to get your train of thought back after interruptions.

I pare audio alerts down to calls, text messages, and work-related IMs. Then I set custom alert tones for each and for specific phone numbers, so I know instantly which it is. (Assuming of course I remembered to turn on the sound, and it’s not drowned out by ambient noise.) Unfortunately every new phone or OS comes with a different set of alert tones, so it’s a pain to either transfer over the old tones or get used to the new ones.

I have silent email alerts. Social media, but only some sites and only replies or mentions that I might be expected to react to. (Not Facebook, though.) Sure, I want to know if someone’s commented on one of my photos or posts, but I don’t need it to break my concentration. I don’t need an alert for every new post on some site, or every new follower, or some auto-generated roundup.

And it takes me forever to find all those settings, turn off everything else, and change the audio for what’s left. Sometimes it’s several days before something pipes up the first time. I suspect I’m not done yet.

As much as we make all these things interactive, they’re still asynchronous. Except for calls and active chat conversations, I’m better off checking in on email or Twitter or Facebook on my own schedule, not when I’m in the middle of something else.

I can distract myself just fine. I don’t need my phone to do it for me.

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It’s bothered me for a long time that movie studios seem to think the only story worth telling about a superhero is the origin. You get a trilogy if you’re lucky, then back to another origin take. It would be like only ever running the pilot of every TV show even though they’re designed to set things up for an extended run. Or, I don’t know, remaking the prologue of Les Misérables over and over again without ever going further with Jean Valjean.

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ShareThis is rolling out a tool for “frictionless sharing.” That’s the term for those apps or widgets that “let” you broadcast everything you do on a site to your social network. I suppose it sounds great for publishers, because your content gets shared more, but…

As someone who reads stuff online, “Frictionless sharing” is a privacy disaster waiting to happen. Undo is nice, but in a world where updates are pushed instantly, you can’t count on it.

As someone who follows social networks, it’s just more noise. I don’t want to know every article you read in your latest wiki walk. I’ll tune it out, or I’ll tune you out. What I want to know is which articles, photos and videos you think are worth sharing.

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I’ve lost some confidence in USPS’s delivery confirmation service.

Even though we put mail delivery on hold while we were on vacation, USPS claims that delivered a package at 4:08pm on Saturday.

So, either they didn’t honor the mail hold and delivered it…in which case who knows where it is now…or they did honor the mail hold and falsely marked the package as having been delivered…in which case who knows where it is now.

At least it wasn’t anything important.

My suspicion is that it was “delivered” to the local post office, and that they haven’t sent us the accumulated mail like they were supposed to. Which means now I need to figure out which office handles our incoming mail and get there during business hours.

Update:

That package I mentioned finally showed up — three days after the end of the vacation hold and five days after delivery confirmation tracking claimed it had been delivered.

So now I know that delivery confirmation doesn’t actually confirm delivery. I wonder what it does confirm.

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I’ve dealt with a couple of companies that try to plug the general lack of security in email by using a “secure email” service. The way this works is:

  1. The company sends you an email with a link to a third-party or co-branded website, asking you to click on it in order to read important information about your financial/insurance/whatever account. (Or better yet, the third party site sends you the mail on the company’s behalf.)
  2. You click on the link and open the site in your web browser.
  3. You register for the site (which usually involves entering your name, choosing a password, and possibly entering other personal detail like a reminder question.)
  4. You log into the site and actually read the message.

Can you see what the problem is?

That’s right: Steps 1-3 are exactly what you see in a phishing attack. Only in a phishing attack, the third-party site is a fake that’s trying to collect account information (like your login and password) or personal information (like your SSN).

So while they may be solving the immediate problem of “someone might intercept this message,” they’re perpetuating a broader problem by training people to fall for phishing attacks.

Sadly, this is not new.

Update 2022: A decade later, they’re still doing it.

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I suppose I can understand putting one of those “If this is an emergency, please hang up and call 911” messages on a health insurance phone menu. But if you’re going to have one, shouldn’t you put it before the five-minute member identification/sign-in process, not after?

Admittedly, the process only took that long because their voice recognition system wasn’t getting along with my voice, but still, isn’t the point to route people to the fastest response in an emergency?