Tag: Signal-to-Noise

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Phone notifications aren’t just reminders. They’re interruptions, especially if you have sound or vibration turned on. That gives them a lot of power, and means they should be used responsibly.

In short, phone notifications should serve your interests as the person using the phone. Not the app’s. Not the service’s. Yours.

If someone you know sends you a message, you probably want to know that. If you put an appointment on your calendar, that reminder is going to help you. A shipping update, or delivery notice? Probably helpful as well. Completion of some long-running process that you requested or are waiting for? OK. App and system updates? You do want the phone to keep working properly, so there’s a case there.

If your friend tags you on a photo, or replies to your comment, or sends you a message, then yeah, Facebook or Twitter or Tumblr or Mastodon can justifiably notify you. It’s the start or continuation of a conversation between you and that other person. (Though you should still be able to mute it if you don’t want to talk to that person.)

But when Facebook starts pushing friend suggestions, or “did you see so-and-so’s comment on this conversation that you’re not part of,” or choosing to promote some subset of people’s broadcasts? That’s not in my interests, and that’s not in the other person’s interests. That’s Facebook advertising itself, because they’re desperately afraid they’ve lost my eyeballs.

It’s no different than the Black Friday through Cyber Monday ads that Amazon pushed into my notifications over Thanksgiving weekend.

We can pare down notifications, but it takes time, and not every app offers fine enough controls over which notifications it sends. And of course you have to re-do it every time you get a new phone, and every time you add a new app.

Advertising in an alert is, IMO, an abuse of the feature. We’re bombarded by so many demands for our attention as it is. Phone notifications should stick to those that help us do what we want, not those that distract us from it.

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GPS navigation options we need:

  • I know how to get to the freeway from home.
  • I know how to get home from the freeway.
  • Don’t send me down someone else’s narrow residential streets just to save two minutes.

If I’m trying to get somewhere other than home after work, I’ll use GPS to get an idea of the time remaining and the fastest route. Since I’d rather avoid the freeway during rush hour, it keeps trying to send me on these zigzag paths through residential neighborhoods to avoid backed-up arteries or just avoid busy intersections. I used to follow those routes, but after a while I started noticing other cars ahead of me that were clearly doing the same thing. It’s not just one car being added to that lumpy narrow road with lots of driveways, stop signs, kids on bikes and people taking out the trash. It’s a lot of cars. And of course we’re following the same apps drawing from the same data, so we’re all taking the same side streets, not spread out among all of them.

If there’s a big difference, that’s one thing, but for two or three minutes? What’s the point?

Of course the navigation app seems so testy when I decline to be part of the problem, and it has to keep recalculating…

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I figured out exactly what bugs me about Twitter and Facebook showing your friends’ “likes” in the timeline. It’s not just that they’re public — that’s true on Tumblr or Flickr or Instagram too, but you only see them when you choose to look for them.

It’s that broadcasting likes in the newsfeed blurs your intent.

  • A “like” is a message to the original post’s author (and a bookmark for yourself).
  • A retweet or share is a message to your friends or followers.

Putting them in your followers’ feeds turns a “like” into a message to them as well, even though it’s not what you intended. (If you wanted to share it, you would have shared it, right?) It’s a step above completely frictionless sharing, but it still messes with the signal/noise ratio of the timeline.

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The thing that takes me longest to set up on a new phone is the notification settings. It’s configured in each app individually, and it seems like everyone wants to get your attention.

Too many notifications end up one of two ways: tuned out so you don’t notice the important ones, or so much of a distraction that you can’t focus on anything. There are studies showing how long it takes to get your train of thought back after interruptions.

I pare audio alerts down to calls, text messages, and work-related IMs. Then I set custom alert tones for each and for specific phone numbers, so I know instantly which it is. (Assuming of course I remembered to turn on the sound, and it’s not drowned out by ambient noise.) Unfortunately every new phone or OS comes with a different set of alert tones, so it’s a pain to either transfer over the old tones or get used to the new ones.

I have silent email alerts. Social media, but only some sites and only replies or mentions that I might be expected to react to. (Not Facebook, though.) Sure, I want to know if someone’s commented on one of my photos or posts, but I don’t need it to break my concentration. I don’t need an alert for every new post on some site, or every new follower, or some auto-generated roundup.

And it takes me forever to find all those settings, turn off everything else, and change the audio for what’s left. Sometimes it’s several days before something pipes up the first time. I suspect I’m not done yet.

As much as we make all these things interactive, they’re still asynchronous. Except for calls and active chat conversations, I’m better off checking in on email or Twitter or Facebook on my own schedule, not when I’m in the middle of something else.

I can distract myself just fine. I don’t need my phone to do it for me.

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It’s bothered me for a long time that movie studios seem to think the only story worth telling about a superhero is the origin. You get a trilogy if you’re lucky, then back to another origin take. It would be like only ever running the pilot of every TV show even though they’re designed to set things up for an extended run. Or, I don’t know, remaking the prologue of Les Misérables over and over again without ever going further with Jean Valjean.