I’ve been seeing spam with subjects including, “Every macho should have a cool watch” and “Look like real macho with that trendy watch!” I’ve also been seeing spam saying things like, “Don’t miss your chance to become a real macho and by that we mean increasing your male dimensions.” At first it was funny that two spam campaigns were using the promise of machismo to hawk completely different products for completely different purposes.

Then I thought: what if they’re not different purposes. What if they’re saying that once you’ve “increased your dimensions,” you’ll be able to wear another watch? 😯