Category: Computers/Internet

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Wow. Automattic bought Tumblr from Verizon for less than $3 million. Considering Yahoo bought it for $1.1 billion back in the day…

Yahoo really squandered it. And Verizon, I think, just wanted to get rid of it.

At least it’s going to an actual social media company not to another conglomerate. And one that’s more responsible than the big two! I was half expecting Verizon to try to monetize it into the ground and close it once everyone but the die-hard users had given up on it. But they found a blogging company for Tumblr, just like they found a photography company for Flickr. That’s encouraging. And Matt Mullenweg (who turns out to be a long-term Tumblr user as well!) understands that Tumblr and WordPress are different types of experiences, so they’re unlikely to try to merge them into a single service.

Though apparently they’d like to move the back-end to WordPress, while keeping the front-end experience of the Tumblr site and apps. I can sort of see the appeal: they’ve got over a decade of experience making WordPress scale, and they have to migrate Tumblr off of Verizon’s servers anyway. If they can run Tumblr on top of the WordPress infrastructure, it’s just a matter of adding capacity.

But it kind of runs the risk of creating a frankenblog. I guess it depends on how seamless the conversion is. If Tumblr looks and works the same from the user-facing perspective, it shouldn’t drive anyone away. If they try to turn it into a subset of WordPress.com…I’d expect another exodus.

Speaking of which, I doubt they’ll get anyone returning who left directly due to the adult content ban. Especially since they don’t plan on reversing it. But they might get back at least some people who left because they saw the ban as a sign of a dying platform. And they might be able to bring in new users, who knows? Having corporate overlords who actually understand and appreciate the space could be a big help.

Though frankly, even if all they do is keep it running in maintenance mode for those who are still there, that’s still better it would have been staying at Verizon!

As for me, I haven’t been active on Tumblr for a while. I took a final archive after cleaning up a bunch of old stuff, imported some posts here, and I’ve checked in to read maybe…once a month? I’m still in wait-and-see mode. We’ll see how the data migration goes, what they end up doing with the terms of service, whether they change the way ads and promoted posts appear.

But I am more confident that Tumblr will still exist next year than I was a few months ago!

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Have you ever been to a Las Vegas casino? The main floors tend toward sprawling layouts, with lots of shiny distractions to entice you to stay and spend more time and money on the slots instead of helping you get where you’re going. That’s what Twitter’s new layout feels like.

When Twitter started out, the home timeline would just show me posts from people I followed. Now it also shows me

  • Posts they liked, but didn’t like enough to retweet.
  • Posts from people they follow.
  • A “Who to follow” box that I can’t seem to get rid of, which is also on the sidebar.
  • Advertisements – I mean “Promoted” tweets.

I get that ads are the business model they’ve chosen, but what’s with the rest of it? It’s not like I’m going to get bored if I don’t have more suggestions shoveled in front of me.

And I am going to get frustrated if I can’t find the stuff I’m actually looking for. Let’s think back for a moment to the early 2000s, back when there were a lot of different competing search engines. Google won not just because it was fast and accurate, but because it had a simple, fast-loading, no-nonsense home page while everyone else was trying to cram everything imaginable onto a “web portal.”

With that in mind, let’s look at what happens when we look at a specific post. The logical thing to do would be to show you tweet itself and the context around it: If it’s part of a thread, show the rest of the thread. If it’s part of a discussion, show the discussion. And that’s how Twitter used to work. But now you have to click through another link to see that context, and instead it wants to show you “Tweets from people like so-and-so.” How is that a useful default?

It’s like going to a page in a book and finding not the previous and next pages, but ads for other books.

I actually do like the two-click retweet button functionality, where you click and get a menu asking if you want to retweet by itself or quote-tweet it. Normally a two-item pop-up menu is a terrible idea for usability, but this is a case where introducing some friction in the process might give people a chance to consider what they’re doing.

But the rest of it feels like they’re desperately throwing everything they can think of at me in hopes of broadening my engagement with the site. And that reaches a point of diminishing returns. When you can’t use the site for what you’re trying to do, it ends up making you much less interested in coming back.

I wish I could use TweetDeck on my phone.

It would be simpler.

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To keep myself from getting distracted by too many notifications on my phone, I ask myself the following questions whenever a new category pops up:

  • Will I need to act on it? (Likes/favorites are nice, but I don’t need to respond.)
  • How time-sensitive is it? (“Your ride is here” is more time sensitive than planning a get together for next weekend.)
  • How important? (“Server down” is more important than a project update. A conversation is more important than a newsletter.)
  • Is it actually for me, or is it an ad for the app service?

Then I turn off what I don’t need, turn off sound on the less urgent ones, and customize sounds for the most important ones.

So I hear when a text or instant message comes in, but not email or social media. When I pick up my phone I see emails, mentions & replies, but not favorites or boosts, etc.

It helps me a lot with alert overload. YMMV.

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I’ve been thinking about what it means to self-host a service, and that there are degrees even within that.

I have a self-hosted WordPress blog in the sense that I manage an installation of WordPress, but I run it on a VPS at a web host. It’s not as self-hosted as someone running a server on a Lollipop Cloud or FreedomBox, but it’s more self-hosted than someone using WordPress.com. It’s also more self-hosted than someone using the managed WordPress hosting at the same web host.

The key advantages of self-hosting are privacy and control. Unless a service uses end-to-end encryption, the admins at each level can probably read your stuff – you have to trust that they won’t do it unless they have to.

And of course when you run your own service, you don’t have to fear losing control when Google Plus shuts down, or Flickr changes their pricing structure, or Tumblr changes their TOS, or MySpace botches a server migration.

The obvious disadvantage of self-hosting, of course, is that you’re on the hook for all the maintenance. Spam filtering, moderation, security updates, server migrations – those are all on you.

And unless you’re using your own software, even on your own box there’s still the risk that a project is going to shut down & leave you without security fixes, or pivot to a new direction that no longer fits what you want. (So glad WP’s block editor is still optional!)

I’ve settled on a balance where I manage the top-level web apps, but my webhost handles the hardware, the virtualization and the LAMP stack. (And email. Ugh, I’d forgotten how much of a pain a mailserver can be to handle until I tried to set one up on a Raspberry Pi a couple of months ago.)

I guess I’m kind of splitting the difference. 🤷

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Wow, that shoe dropped sooner than I expected. Verizon is already shopping around to sell Tumblr. I figured it would be toward the end of the year, not the middle.

After Tumblr’s ham-handed ban on adult content last fall purged a bunch of accounts, sparked a lack of confidence, and triggered an wave of users leaving in digust, it became clear that Verizon had no idea what to do with Tumblr (not that Yahoo! had much more). If they hadn’t already started the death spiral, they’d at least knocked it out of orbit.

I’ve never been super-active on Tumblr, but I interact with a few people, and I used to occasionally post things there that weren’t reposts from my blog, or Flickr, or Instagram, or wherever. So, just in case, I backed up a full archive, imported some of the original posts, and pared down all the old duplicates and outdated signal boosts so that when Verizon inevitably gave up monetizing the site, it would be easier to find the pieces I wanted to keep.

Honestly, I’d rather Verizon sell it than shutter it and sell off the data (you think Verizon wouldn’t?). But it depends on who buys it. If anyone wants it.

Here’s hoping Tumblr finds a suitable buyer who understands what they’re getting and is willing to invest in the community, not someone who just wants to squeeze out the last few drops of cash before sending it to join GeoCities in the great Internet Archive in the Sky.