Tag: social networking

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Making the blue check mark mean “This person can afford $20/month” instead of “This person is who they say they are” is only the latest way Twitter has downgraded its signal/noise ratio over the years.

Word is that Twitter’s new owner is planning to charge $20/month for a blue check mark.

Which of course, means the blue checkmark will now be useless. Well, useless to the users of the site, anyway. It won’t tell you which of several accounts is really the person you’re looking for, just who has $20/month to spend on it. (Not that it was perfect, but at least it was a signal.)

It’s sort of like when SSL certificates went from being expensive and needing verification — so they were a sign that you were on the right website — to cheap and later free. Except an SSL/TLS cert still tells you something: your connection is protected from eavesdropping. The checkmark doesn’t tell you anything valuable.

But Twitter’s been messing with the signal/noise ratio for ages.

Downgrade the Signal

Ads themselves (or promoted tweets, or whatever you call them) are already adding noise. Then they started showing you other people’s “likes,” removing some meaning from the action and adding noise to the stream. These days they even show you tweets from people that people you follow are following.

On Mastodon I’ll sometimes get distracted from something I wanted to do or look for, but I can almost always get back to it. I’ll pop onto Twitter for 5 minutes to look for something and I’m there twice as long because I can’t find it in all the attention-grabbing “features.” The other day I decided to unfollow all the corporations and organizations and only keep the actual people on the list, and I still had trouble finding things.

I suppose from Twitter’s perspective it worked, because I was there for 10 minutes instead of 5…but it makes me less interested in coming back later.

Every bit of noise you add to a signal cuts down on how much value the listener gets out of it. Eventually the ratio is no longer worth it, and all that attention you managed to extract from them by ratcheting up the noise drops to zero.

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It’s been four years since I described the 2018 Social Media Experience. Let’s see what’s changed in that time!

#Twitter is still like a train crashing into a burning dumpster. The old owner wouldn’t let firefighters in because they did such a brisk business selling marshmallows, and the new one thinks it needs more gas because the flames aren’t hot enough and it would be unethical to keep the fire down to even marshmallow-toasting levels.

#Facebook…TBH I haven’t been there in a while, but I get the impression it’s still like a large family gathering, only now conversation is mostly drowned out by your racist uncle/in-law’s soapboxing and the TV commercials for things related to his screed instead of just being interrupted by them, unless you can hide out in a different room, where you’ll still get interrupted by commercials for things related to your own conversation.

#Tumblr is the weird coffee shop you used to hang out in but you’ve outgrown. It was bought out by a national chain and homogenized into the ground, but they offloaded it to a smaller chain and now each location is allowed to have its own personality again.

#Mastodon is like a building with a lot of small parties going on: Not as many people in each room, but you can actually hear each other talk, and people will sometimes hang out in the hall or move to another room, connecting conversations together. But finding a good room can be tough.

#Pixelfed is like Mastodon, except everyone’s brought photos and made the room into a gallery.

#Instagram is like checking out your friends’ vacation photos, but every other photo is an advertisement, and half of your friends’ pics are full of product placement.

TikTok…from what I gather, it’s like being in a crowd with people you don’t know, and someone keeps pushing other people at you that they think you might want to talk to.

Of course, all of them have people who will Judge You because You’re Doing It Wrong.

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One of the things I like about Mastodon and Pixelfed and the rest of the Fediverse vs commercial social networks is that they don’t TRY TO GET MY ATTENTION every time I open the page or app and offer ALL THESE THINGS I SHOULD BE LOOKING AT that might be relevant to what it thinks my interests are, to make sure I stay online and don’t stay away again for sooooo long! (Even if it’s only been a few days.)

Seriously:

  • I opened Instagram for the first time in at least a month and I was bombarded with more ads and recommendations than photos from people I was actually following.
  • I opened an alt profile in Twitter yesterday to post something off the cuff, and all the trending topics, pushing new features, etc. were like walking onto the Las Vegas Strip when all you want is a sandwich.

Never mind the normal “You haven’t logged onto Twitter in a few hours, here’s all the stuff you missed, and look, people are posting new stuff while you’re catching up, you’d better keep scrolling! What, you switched to another app for five seconds? Here, I’ll scroll it for you!”

Compared to Mastodon just showing you the latest that you’re actually following. And if you want to fill in what you missed, that’s up to you.

(There’s also the posting culture. On Twitter, people are used to discussing DOOOOOM all the time, so even curating your timeline isn’t always enough if you want to follow people talking, I don’t know, astronomy or whatever, because they’re also talking doom. And the algorithm reinforces it at both ends in a vicious circle, encouraging doom-posting and encouraging doom-scrolling.)

Choice Complaints

None of these complaints is inherent to the structure or functionality of Twitter, Instagram, Facebook etc. They’re deliberate UI design choices to optimize for the company’s targets. A third party client could bypass it all (which of course is why they basically don’t allow those anymore).

Similarly, Mastodon and Pixelfed and so on could implement UI like this, but they don’t. The project goals aren’t engagement at all costs. And each instance can have its own goals.

Or someone could add an ATTENTION-GRABBING EXPERIENCE on top of the code and launch their own service. And those of us on other instances, running different software, wouldn’t be affected. Unless the site injected ads into the ActivityPub streams going out to people following its users, in which case I imagine a lot of instances would block them really quickly.

Or they could write an app that adds extra popups and keep-scrolling incentives to the phone experience!

I’m not sure many people would consider that an improvement.

Then again, people do use Yahoo mail. 🤷‍♂️

Expanded from Mastodon.

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The way the Palantir network compromises Saruman and Denethor shows the danger in who controls the algorithm that manages your newsfeed.

Pippin picks it up, starts doomscrolling, and can’t put it down. Literally.

Aragorn plans out his post, gets on just long enough to make his point, and gets the hell out, knowing he’s made an impression.

imported from mastodon

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Yahoo Groups is shutting down, taking years’ worth of users’ writing and discussions with it. It’s the latest reminder that if you don’t host it yourself, your stuff is at the mercy of someone else’s business decisions. Or whims.

And yet…

My old blog posts are full of dead links to sites where people were hosting their own stuff, but it’s gone now. I’m sure some was taken down deliberately, but I’m sure there’s also a lot that was lost because they couldn’t maintain it.

Self-hosting isn’t just a matter of knowledge. It’s a matter of time. It’s a matter of being able to update things that need to be changed (like TLS certs or software). And there are ongoing costs: Domain name registration. Hosting service, if you’re using a hosting provider. Bandwidth if you’re using your own server.

And if for some reason you can’t keep those ongoing costs going, guess what? Your stuff goes offline. But you’re still on Facebook!

There’s a character in Les Misérables, Pere Mabeuf, who gets left out of most adaptations. He’s an old man who, for a time, eked out a living from a book he’d published years earlier. Eventually he’s so strapped for cash that he has to sell the printing plates, so even if someone wanted to buy a print run, he couldn’t do it. Essentially, he was self-hosting his work until he couldn’t afford to anymore.

Imagine one of these scenarios:

  • You’ve got some nice photo gallery or CMS, and you can afford the storage and bandwidth…and then financial trouble hits.
  • You have a site for a hobby that you don’t keep up with anymore. You don’t mind leaving it online, but it gets to be a pain to keep going, and starts feeling like it’s not worth the effort.
  • You die, and your family has to decide how long to leave the FreedomBox plugged into the network.

On one hand, a social network site might close down like Google+, purge accounts like Tumblr, change pricing drastically like Flickr, lock down access like Instagram or Photobucket, change their algorithms for what people see like Facebook… On the other, you can keep using a service like Mastodon or Twitter or Facebook even if you lose the resources to maintain your software, your VPS, your internet connection that allows incoming HTTPS, etc.

The trade-off is not just convenience vs. control. It’s host your own stuff to protect it from the whims and misfortune of (and exploitation by) third-party services. Or use the cheap/free third-party services to protect your stuff from your own misfortune.

I still think, on balance, it’s better to host your own online presence if you can, at least the parts you want to be long-term. Have your conversations where other people are, and put your art or work somewhere you control. But as a backup, I think every CMS should incorporate an “Export to static site” feature*. That way, you (or your next of kin) can quickly produce a fully-functional static site to toss on cheap shared hosting as an archive.

*You can use wget -m in a pinch, but you probably also want to remove things like comment forms in the process.