Here’s a piece of friendly advice from a mail server admin to companies that interact with subscribers and customers via email:

Pick one domain name for your business. Just one. Don’t use any other domains in your emails, even if you want to keep order confirmations separate from promotions. If you contract out for some other company to send out a newsletter or survey to your customers, insist that they send it out using your own domain name. If you’re using DomainKeys or SPF, make sure they’re authorized or send it yourself. And don’t even think of making the links through redirection scripts, even if you really want to track which subscribers are clicking.

Why?

Two words: Spam and fraud. Continue reading →