Maybe it’s the housing costs, but people in San Francisco need a little extra incentive to give out their computer password than people in Liverpool. Last year a survey found that 71% would reveal their password for a chocolate bar. A similar survey this month in San Francisco found that 66% would give it up for a coffee.

At least Verisign made good on the offer—with a $3 Starbucks gift card.

One thought on “At least it’s pricier than a candy bar

  1. These findings help make a good business case for two-factor authentication.

    I imagine it is much more difficult to get a user to trade his SecurID card for a cup of coffee.

    Now… if you were offering coffee AND donuts…

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