I’m listening to The Bird and the Bee right now. Every single track on the album is labeled as [Explicit] because of the song called “F——ing Boyfriend,” even though that’s the only song that actually has any explicit lyrics.

Both iTunes and Amazon have two versions of the album. One is marked explicit on every single track. The other has edited the one song, and isn’t marked.

I suppose that might have made sense in the old days when an album was only ever sold as a complete unit (with maybe a single or two)…but in today’s digital market, the base unit isn’t the album. It’s the song. If the song itself isn’t explicit, it shouldn’t be labeled as such. That would be like giving Spider-Man an R rating because Sam Raimi also directed Evil Dead.

Some consequences:

  • On my playlist, 9 out of 10 songs from this album are labeled [Explicit], but aren’t. They’re perfectly suitable to play around children and people with sensitive ears, but are labeled as if they’re offensive.
  • Anyone searching iTunes or Apple for an individual song will see at least two versions, one of which says it’s explicit (but isn’t) and one of which doesn’t — even though they’re the exact same recording. Confusing your customer is bad for business.

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