After a list of companies publicly supporting SOPA (the censor-the-internet-in-the-name-of-stopping-piracy bill) went public last week, the complaints started rolling in…but the biggest target, at least in the circles that I frequent, was GoDaddy. People organized a boycott, transferred their business elsewhere, and GoDaddy eventually reversed course, but it was too late to stop a massive outflow of customers.

But why was GoDaddy such a target? And for that matter, why did so many people follow through, rather than just rant about it on the internet?

I think there are several reasons.

1. The tech industry is mostly opposed to the bill on technical reasons. Pick a random hosting provider and chances are they’re officially against it. That made GoDaddy stand out in a way that a random movie studio doesn’t.
2. They provide a service, not content, and there are many competitors who provide the same kind of service. (And it seems like they all came out with discount codes to encourage people to switch to their company.) With content, you can choose to read a book from another publisher, or watch a movie from another studio, but if you want to watch a particular movie, you can’t get it somewhere else. There are lots of comics publishers out there, but if you want to read Spider-Man, you can only get it from Marvel.
3. Public opinion of GoDaddy was already low. For some it was their sexist ad campaigns. For some it was the CEO bragging about shooting elephants. For some it was their incessant email marketing, or focus on upselling unneeded services to people who didn’t understand what they were, or the fact that their website is such a %^$^@#%& pain to use. They’re cheap, and they’re well-known, which means a lot of people used them…but they weren’t that well-liked. Supporting SOPA ended up being the last straw.

As a result, you had a company that was tolerated at best painting a target on themselves, and a relatively easy way for people to vote with their wallets and not actually give anything up other than the time and money needed to make the transfer.

Full disclosure: I used to have about 10 domain names registered through GoDaddy, plus a few at DreamHost and one at Network Solutions. (Yes, Network Solutions.) GoDaddy was annoying, but cheap, and it was easier to renew than move. This week I consolidated them all at DreamHost, where I’ve had my websites hosted for the past year. DreamHost is offering a discount code for new customers who want to switch: SOPAROPA. I don’t get anything for telling you that, but if you sign up and list me (kelson – at – pobox – dot – com) as the person who referred you to DreamHost, I’ll get credits that I can apply to my hosting bill.