Return Path says the majority of spam complaints relate to legitimate emails.
There are two issues here:
- A lot of people don’t make a distinction between “email I don’t want anymore” and “email I didn’t want in the first place,” even though the appropriate responses are different. (One deserves an unsubscribe. The other deserves reporting, blocking, censure, etc.)
- A lot of marketers…how shall I put this?…make rather optimistic assumptions about whether people want their marketing messages.
Originally posted on Google+