Return Path says the majority of spam complaints relate to legitimate emails.

There are two issues here:

  1. A lot of people don’t make a distinction between “email I don’t want anymore” and “email I didn’t want in the first place,” even though the appropriate responses are different. (One deserves an unsubscribe. The other deserves reporting, blocking, censure, etc.)
  2. A lot of marketers…how shall I put this?…make rather optimistic assumptions about whether people want their marketing messages.

Originally posted on Google+

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