Wow, that shoe dropped sooner than I expected. Verizon is already shopping around to sell Tumblr. I figured it would be toward the end of the year, not the middle.

After Tumblr’s ham-handed ban on adult content last fall purged a bunch of accounts, sparked a lack of confidence, and triggered an wave of users leaving in digust, it became clear that Verizon had no idea what to do with Tumblr (not that Yahoo! had much more). If they hadn’t already started the death spiral, they’d at least knocked it out of orbit.

I’ve never been super-active on Tumblr, but I interact with a few people, and I used to occasionally post things there that weren’t reposts from my blog, or Flickr, or Instagram, or wherever. So, just in case, I backed up a full archive, imported some of the original posts, and pared down all the old duplicates and outdated signal boosts so that when Verizon inevitably gave up monetizing the site, it would be easier to find the pieces I wanted to keep.

Honestly, I’d rather Verizon sell it than shutter it and sell off the data (you think Verizon wouldn’t?). But it depends on who buys it. If anyone wants it.

Here’s hoping Tumblr finds a suitable buyer who understands what they’re getting and is willing to invest in the community, not someone who just wants to squeeze out the last few drops of cash before sending it to join GeoCities in the great Internet Archive in the Sky.