The Verge makes an interesting point about Microsoft’s acquisition of Bethesda: for the most part, Microsoft doesn’t care what hardware you run their stuff on, they just want you to buy the software. So it’s less likely to be about trying to gain Xbox exclusives and more likely to be about getting more games for Game Pass.

It reminds me of a blog post I read a few years back comparing the core businesses of various major tech players:

  • Apple sells hardware, and their software and media stores are a way to give you something to do with the hardware.
  • Microsoft sells software, and the hardware is to give you something to run their software on.
  • Google sells ads on services, and their hardware, operating systems, and software (Android, Pixel, Chromebooks, Chrome, etc. ) are there to connect you to their services.
  • Amazon sells stuff, and their hardware is a way to sell you virtual (and sometimes physical) stuff.

That’s why, for instance, you can run Gmail on anything, and Microsoft Office on almost anything, but iTunes, the main Apple program that actually runs on a non-Apple system, is designed primarily to hook you up with an iPhone (previously an iPod). And it’s why you can read Kindle eBooks on a Kindle device, or a Kindle app on an Android or iOS device, and they make it really easy to buy e-books from them, but really inconvenient to import anything from another eBook store.

Facebook is similar to Google in that their core strategy is a service with ads, and their apps and (when they branch out into it with things like Portal) hardware are ways to keep you using their services. Heck, they’re even tying the Oculus headsets to Facebook accounts now.

The post predates the rise of smart speakers and doorbells…but remember how the Echo was originally mostly a way to voice-order things through Amazon? Or Amazon Key, whose primary purpose was to allow delivery services to drop off packages inside your house so you wouldn’t have to worry about porch pirates?

Plus of course everyone wants to sell you subscriptions now!

And yet…it still fits remarkably well.

The way the Palantir network compromises Saruman and Denethor shows the danger in who controls the algorithm that manages your newsfeed.

Pippin picks it up, starts doomscrolling, and can’t put it down. Literally.

Aragorn plans out his post, gets on just long enough to make his point, and gets the hell out, knowing he’s made an impression.

imported from mastodon

The kid has been watching a zillion teardown/repair/dismantling videos of various devices on YouTube, and wants to learn to repair phones.

So I took the old phones and tablet that I’d set aside for e-waste collection, and the tools I used to do battery replacements on a couple of devices a while back, and let him at them.

He disassembled and reassembled the dead Nexus 5x that got stuck bootlooping two years ago. Plugged it in. Waited.

It actually powered on enough for us to get it into recovery mode!

Unfortunately I should have left it in fastboot mode, because now that I’ve downloaded an image to install, I can’t get it to power up again at all.

Yahoo Groups is shutting down, taking years’ worth of users’ writing and discussions with it. It’s the latest reminder that if you don’t host it yourself, your stuff is at the mercy of someone else’s business decisions. Or whims.

And yet…

My old blog posts are full of dead links to sites where people were hosting their own stuff, but it’s gone now. I’m sure some was taken down deliberately, but I’m sure there’s also a lot that was lost because they couldn’t maintain it.

Self-hosting isn’t just a matter of knowledge. It’s a matter of time. It’s a matter of being able to update things that need to be changed (like TLS certs or software). And there are ongoing costs: Domain name registration. Hosting service, if you’re using a hosting provider. Bandwidth if you’re using your own server.

And if for some reason you can’t keep those ongoing costs going, guess what? Your stuff goes offline. But you’re still on Facebook!

There’s a character in Les Misérables, Pere Mabeuf, who gets left out of most adaptations. He’s an old man who, for a time, eked out a living from a book he’d published years earlier. Eventually he’s so strapped for cash that he has to sell the printing plates, so even if someone wanted to buy a print run, he couldn’t do it. Essentially, he was self-hosting his work until he couldn’t afford to anymore.

Imagine one of these scenarios:

  • You’ve got some nice photo gallery or CMS, and you can afford the storage and bandwidth…and then financial trouble hits.
  • You have a site for a hobby that you don’t keep up with anymore. You don’t mind leaving it online, but it gets to be a pain to keep going, and starts feeling like it’s not worth the effort.
  • You die, and your family has to decide how long to leave the FreedomBox plugged into the network.

On one hand, a social network site might close down like Google+, purge accounts like Tumblr, change pricing drastically like Flickr, lock down access like Instagram or Photobucket, change their algorithms for what people see like Facebook… On the other, you can keep using a service like Mastodon or Twitter or Facebook even if you lose the resources to maintain your software, your VPS, your internet connection that allows incoming HTTPS, etc.

The trade-off is not just convenience vs. control. It’s host your own stuff to protect it from the whims and misfortune of (and exploitation by) third-party services. Or use the cheap/free third-party services to protect your stuff from your own misfortune.

I still think, on balance, it’s better to host your own online presence if you can, at least the parts you want to be long-term. Have your conversations where other people are, and put your art or work somewhere you control. But as a backup, I think every CMS should incorporate an “Export to static site” feature*. That way, you (or your next of kin) can quickly produce a fully-functional static site to toss on cheap shared hosting as an archive.

*You can use wget -m in a pinch, but you probably also want to remove things like comment forms in the process.

Instagram is now requiring you to sign in to view public profiles. You can still look at (for example), my Instagram profile, but once you scroll down a few pages, it pops up a login form and you’re stuck.

A spokesperson said, “This is to help people see photos on Instagram and then understand how to get the best Instagram experience by being part of the community, connecting and interacting with the people and things they love”

Oh, please.

This isn’t to help people.

This is to help Instagram.

This is to force people to sign up for Instagram just so they can see users’ photos that they have posted publicly.

Admittedly, Instagram has always kept the web at a bit of a distance. When it launched, they only had an app. Later you could follow a link to a photo on the web, but it was a dead end. Eventually you could actually browse your timeline, search, and look at people’s photo collections on a web browser. (Edit: Though they’ve never let you link out from a photo back to the rest of the web, unless you buy ads.)

And now they’re moving to close themselves off again.

I wrote a few months ago about how I’ve been weighing alternatives. As Facebook exerts more and more control, it becomes less appealing to use. And that’s not even getting into the train wreck of “influencer” culture.

Since then I’ve mostly stopped visiting Instagram, either to view photos or to post them. When I do, it’s frustrating. I’ve been posting more at Pixelfed (lead dev @dansup shared a link to the article at the top) and Mastodon, or just bypassing social networks entirely and going straight to Flickr. You can look at my complete archives on all of those sites, incidentally.

I’m not at the point of deleting my account yet, but I’m thinking it might be time to pull back more actively. Pare down the list of people I’m following, at least, in hopes that it will be a little more welcoming and useful when I do visit. Though I did that with Tumblr and haven’t been back much anyway.

And maybe I should start clearing out my archive. If people are only going to see a dozen or two of my photos, I should at least make sure they’re good ones, right?