Saw this truck on the road a while back, a possible case of branding gone awry:

Truck: Blue Ice Vodka

The problem is, when I see the words, “blue ice,” I don’t think of glaciers, I think of this:

Blue Ice block for coolers

And I seriously don’t want to drink the contents of a re-freezable block for portable coolers.

Ah, well, Google disagrees with me, returning the vodka as #1. (For the record, it’s hard to go wrong with Grey Goose.)