ShareThis is rolling out a tool for “frictionless sharing.” That’s the term for those apps or widgets that “let” you broadcast everything you do on a site to your social network. I suppose it sounds great for publishers, because your content gets shared more, but…

As someone who reads stuff online, “Frictionless sharing” is a privacy disaster waiting to happen. Undo is nice, but in a world where updates are pushed instantly, you can’t count on it.

As someone who follows social networks, it’s just more noise. I don’t want to know every article you read in your latest wiki walk. I’ll tune it out, or I’ll tune you out. What I want to know is which articles, photos and videos you think are worth sharing.

Between the ticker and the plans to auto-share even more activity on the timeline, I’m beginning to think that Facebook should call itself Firehose instead.

I’m tempted to ask, “Who the hell wants this?” but based on past experience, that usually means I’m just not in the target audience.

TechCrunch | Share Buttons? Ha. Facebook Just Schooled The Internet. Again.

(Originally posted on Google+)