You’ve probably heard by now that AOL and Yahoo are preparing a system by which large-volume email senders can pay to get their mail sent on to subscribers. You probably haven’t heard that it’s not just pay-to-send so much as it’s pay-to-get-accredited. Senders pay a company called Goodmail to say "we won’t send spam," Goodmail checks them out, and Yahoo and AOL use Goodmail to bypass their regular spam filters.

This, of course, hasn’t stopped a flood of knee-jerk reactions. (via Spamroll)

What’s funny is that this conundrum has been almost exactly like the controversy two years ago over Microsoft choosing Bonded Sender as an accreditation service/whitelist for Hotmail—knee jerking and all.

Back then I wrote the following article and never got around to posting it. Thanks to AOL, it’s finally topical again. Sadly, I haven’t had to change much to bring it up to date. Continue reading →