I’ve been driving past this billboard on PCH all week. I can only assume it’s part of a series of “The perfect mattress for ____” ads. Either that or they’re going for some serious niche marketing.
Tag: NaBloPoMo
Too Many Notifications
The thing that takes me longest to set up on a new phone is the notification settings. It’s configured in each app individually, and it seems like everyone wants to get your attention.
Too many notifications end up one of two ways: tuned out so you don’t notice the important ones, or so much of a distraction that you can’t focus on anything. There are studies showing how long it takes to get your train of thought back after interruptions.
I pare audio alerts down to calls, text messages, and work-related IMs. Then I set custom alert tones for each and for specific phone numbers, so I know instantly which it is. (Assuming of course I remembered to turn on the sound, and it’s not drowned out by ambient noise.) Unfortunately every new phone or OS comes with a different set of alert tones, so it’s a pain to either transfer over the old tones or get used to the new ones.
I have silent email alerts. Social media, but only some sites and only replies or mentions that I might be expected to react to. (Not Facebook, though.) Sure, I want to know if someone’s commented on one of my photos or posts, but I don’t need it to break my concentration. I don’t need an alert for every new post on some site, or every new follower, or some auto-generated roundup.
And it takes me forever to find all those settings, turn off everything else, and change the audio for what’s left. Sometimes it’s several days before something pipes up the first time. I suspect I’m not done yet.
As much as we make all these things interactive, they’re still asynchronous. Except for calls and active chat conversations, I’m better off checking in on email or Twitter or Facebook on my own schedule, not when I’m in the middle of something else.
I can distract myself just fine. I don’t need my phone to do it for me.
Is the ransom note look obsolete?
I remember countless mystery movies, TV shows, comics and stories where a kidnapper or other extortionist of some sort sent a ransom note using letters or words cut from multiple newspapers and magazines to defeat handwriting analysis and prevent matching the quirks of individual typewriters. The jumble of different fonts made for a distinctive look.
I have no idea how common the tactic ever was in reality, but it’s got to be obsolete twice over. Laser printers pretty much wipe out the quirks of both handwriting and typewriter key alignment. And of course now you can send an anonymous email over a proxy, with no handwriting, fonts, or other signifiers other than those for the proxy itself.
Chalk up another trope made obsolete by technology.
Panorama Fail: Chalk Edition
AAAAAARP!
When I first spotted this sign, the ampersand in the middle looked like just one more A. It only resolved as I got closer.
Update: Sometime in January they replaced the ampersand with an E. No idea why. They didn’t use it somewhere else. Or maybe they did and changed it again, but didn’t bother to put it back where it made more sense.
Now it really looks like someone tried to write a burp — even in broad daylight!