Twitter is suited for short statements and back-and-forth conversation.

It’s terrible for anything long-form.

Long Twitter threads* and images filled with text remind me of the old tech support days when users would paste screen shots of error messages into Microsoft Word documents and email me the document. It was a terrible tool for the job, but it was the one they knew.

Once you get past two or three tweets (doesn’t matter whether they’re 140 characters or 280, it’s the structure that matters), your ideas will hang together better and be better understood if you write an actual article somewhere. Sadly, Twitter has trained people to stay in Twitter instead of going outside to read the %#$ article**, because you won’t be able to get back to where you were in your timeline, and besides, that’s just too long to read right now.

And that would require you to have, like a blog or something, and what sort of weirdo has one of those? πŸ™„

So people use what they know, and we get screenshots of long paragraphs that are awful for accessibility. And we get 40-tweet threads that people only see fragments of and take bits out of context. And they’ll reply to tweet #5 complaining about something that’s addressed in tweet #12, but they didn’t see it, because that was hidden behind the “read more” link, and how long does this thread go, anyway? (Scroll bars solved this problem decades ago.) And we get links to articles that people don’t read, but they reply to them anyway — or rather they reply to what they assume was in them.

Which I suppose is what we had in the old days, I mean “nobody reads the articles” was a joke on Slashdot 20 years ago. But it’s still frustrating.

Update: I realized I don’t see this so much on Mastodon. I wonder if that’s one of the ways the culture is different, or if I just happen to not be following anyone who writes/boosts long threads on a regular basis, or if 500-character posts give people enough room to breathe that they don’t feel like they’re already writing a long chain, so why worry about keeping the number of posts down, what’s the difference between 10 tweets and 15?

Update March 2024: Apparently it was a posting culture thing, because it’s common on the Fediverse now too. At least on platforms like Mastodon that maintain a smallish size limit.

*To clarify, I’m talking about long threads that are effectively one piece of writing, not a series of “oh, and another thing” follow-ups, live-tweeting as things come up, actual conversations, etc.

**This part is true of Facebook as well.

I read a lot of articles in one of two ways:

  1. Open a bunch of tabs and then read them one at a time
  2. Save a bunch of interesting-looking stories to Pocket and then read them one at a time

So by the time I’ve decided to share a link to the story on Facebook Twitter, Mastodon, etc., I’ve often forgotten where I saw it to begin with.

If it’s a site I follow regularly, or I found it through a search, or if it was recommended by Pocket, no big deal, but if someone else shared the link and I saw it, I feel like I ought to give a little credit.

Now, the share/retweet buttons do automate this trail…but only if you do it immediately on Facebook or Twitter, because they have a nasty tendency to update your timeline when you come back, making it difficult to find the post you clicked on.

So anyone notice how twitter actively discourages you from reading an article before RT it? I read, take my time, and when I go back, the tweet I was reading is β€œgone”, pushed down my timeline.
— Lee Skallerup Bessette makes zero magic (@readywriting) January 1, 2018

(It took me 30 minutes to find this tweet, since I couldn’t remember who had written it, only who on my list had retweeted it.)

This encourages you to share articles before you read them, no doubt contributing to the problem of people sharing stuff that turns out to be total BS, sending it halfway around the world before the truth can get its proverbial pants on.

I’m not sure how much people care about the trail these days. Citing the original source? absolutely. Posting someone else’s idea as yours? Hell yeah, just search for “stolen tweets.”

But the intermediary? Whether you follow the person you retweeted, or you follow someone who follows someone who follows someone who retweeted them, it looks the same to the rest of the world. Back when reposts and linkblogging were done manually, it was a BIG DEAL. I remember people getting upset that big-name bloggers would share links to things that smaller bloggers had already shared without crediting them. (Admittedly, I don’t remember whether it was a common complaint or just a few people.)

On the other hand, if you’re studying the spread of ideas, opinions, information or misinformation, it’s invaluable. And if you’re trying to hide a propaganda operation, you might want to disguise the trail…

But social media users do care about share counts and like counts. Original posters want the validation. Viewers see high counts as social proof that other people find the post valuable. And the platforms themselves use it as a signal to prioritize display in the newsfeed algorithm du jour. So there’s a strong incentive to get people (or bots) to use those share, reblog, retweet buttons.

So when it comes down to it, the normal use case preserves that link trail (even if you only see the oldest and newest links in that chain)…and I’m just an outlier when it comes to the way I use social media.

Back in the day, @SpeedForceOrg was my comics fan persona on Twitter, as well as the newsfeed for the Flash blog. As more people joined me there, that seemed less appropriate and it became just the newsfeed/editorial voice.

I find myself replying with my main account account to people I follow on the other. Which seems…a bit weird. Maybe I should just change which account I’m following them with? But I kind of like being able to look at timelines grouped by topic.

I’ve considered setting up a personal fandom-related handle kind of like the account where I post about @ReadingLesMis. Or on Mastodon, where I have a general account and a photography account.

One downside to setting up a new, fandom-focused account: no history. I’d look like a sock puppet or a bot. But it’s not about hiding my identity, just organizing it.

We all present different aspects of ourselves in different social contexts (family, friends, work, interest-based groups, etc.), and the Facebook-style one-user-one-account approach changes social interaction — and not for the better.

The key to understanding social media depression lies in the social norm that has emerged around how we manage Facebook’s context collapse in a way that is acceptable in all contexts. That social norm is being your perfect self. And the consequence of that is we are all performing our perfect selves, thus all making each other feel depressed and inadequate.

Then again, topic lines are blurry. I follow some people I know personally, others who talk mostly fandom, or mostly politics, tech, or science…but the science and tech focused people also talk fandom, the fans also talk science, and everyone talks politics.

Nothing quite lines up. :shrug:

Originally posted as a Twitter thread

Another problem I’ve noticed in my Twitter archive: Lots of URL shorteners and image hosts have shut down or purged their archives.

Sure, bit.ly and is.gd and tinyurl and ow.ly are still around. But in the days before t.co, I used a lot of different Twitter apps that used different shorteners or image hosts.

I have photos posted not just at Twitter and Twitpic, but at phodroid, mypict.me, and twitgoo. In some cases the description and date can point me to the right picture on my hard drive or on this blog (I used to import a daily digest of tweets, and I still sometimes use Twitter as a rough draft for content here). In some cases I can narrow it down to a group of photos — the 2012 partial solar eclipse, for instance.

In some cases, I have NO IDEA what the photo was:

Not sure if the misspelling will be legible in this upload phodroid.com/hvcyxw

β€” Kelson Vibber (@KelsonV) January 28, 2009

Similarly, I linked to a lot of articles that might still exist, but the short URLs don’t point to them anymore. Services like tr.im, short.to, and awe.sm. StumbleUpon’s su.pr. In some cases a publisher set up their own shortener, and has since dropped it. Again, sometimes I can find it from here. Sometimes the description includes a quote or title that I can search for.

Oddly enough, I found most of my lost awe.sm links by looking at Del.icio.us, which apparently unwrapped the links when they imported from Twitter way back when. It’s still around and searchable. For now. (I should look into what you get from their archive.)

It’s true that these problems are biggest if you were on Twitter before they implemented their own link shortener and image hosting. But a lot of tools (Buffer, for instance) still use their own shorteners for tracking purposes, so you’re not just depending on the tool being around long enough to post your tweet, you’re depending on it to stay around for the rare person who stumbles on an old thread and wants to see what you were talking about.

And even if you didn’t start using Twitter until they hosted photos themselves, Twitter doesn’t include your photos in your archive! If you want to save your own copies in case they go the way of GeoCities or even photobucket, you’ve got to hold onto the originals or download them yourself.

One of the problems with Twitter’s search capability is that the results are isolated.

I’ve said before that one of the keys to making a social account feel like I own it is that I can find things in it if I want to go back later. You can search your old Twitter posts by adding your username to the query in the regular search form, but it only shows you the matching results, not other posts that might be connected.

If you click on it you can get an actual conversation thread…but only those tweets that are connected as replies, so if you didn’t thread a tweetstorm properly, or if you had a big sprawling conversation with lots of different people, sometimes replying and sometimes posting something new…you can’t see the rest of it.

Worse, if you go back far enough, Twitter doesn’t even have threading. You might see “@friend Inconceivable!” but have no idea what they were saying that you replied to. (And that doesn’t even get into old shortlink and image providers that have shut down, removing content from your post as well.)

I have similar issues with Instagram, which basically has no real search, only hashtag-based timelines to go along with the account-based timelines. In both cases, when you get to a specific post, it’s a dead end. You can’t see anything around it without going back to the author’s profile, even if that author is you. Though depending on how you clicked on the Instagram link, you might get back/forward links.

(This is true for Mastodon as well, but to be fair, Mastodon is still building its search capabilities.)

WordPress, on the other hand, not only usually has next/previous links on each post, but you can view archives by category, tag, month and (for some permalink structures) day. When you find a post, you can see what’s around it. You can get more in the admin interface, but even as a visitor, you can still get the context.