The member benefits section in the latest Golden Key newsletter features an announcement of a business partnership. Take a look at the first paragraph and see if you can figure out what the company does:
Owens Corning is a company with an unwavering commitment to delivering solutions, transforming markets and enhancing lives. It’s who we are. It’s why we are here. We do it by fully engaging our employees in support of growing our customer’s businesses. And when we do, we grow ours as well.
The second paragraph explains that they manufacture building supplies and provide construction services. The third contains a brief summary of the company’s history.
Now, tell me, what that hell is the point of the first paragraph? As best as I can tell its purpose is to make readers tune out before they actually get to the informative stuff.