Comic-Con 2011 ticket sales crashed under heavy load shortly after going online.

I think we’re seeing another shift in the process of getting to Comic-Con.

It used to be that, as long as you were aware of the onsale dates and could both plan your trip and pay for your tickets far enough ahead of time, getting those tickets wasn’t a problem. Sure, the show might sell out months ahead of time, but it would take weeks or months to get to that point.

Now, people are looking at preview night already being sold out, and looking back at their last experience with hotel reservations, and freaking out: We can’t just buy our tickets this week – we have to buy them NOW, as soon as they go on sale, or we won’t be able to get in!

Get enough people reacting that way, and it becomes a self-fulfilling prophecy. Fear of a rush ends up creating a rush, just like fear of a run on a bank often triggers one. Add in the live progress bars as a feedback mechanism, and it snowballs even faster.

Until it crashes the server, anyway…

(Originally posted as a comment at The Beat.)

See Also: Convention Photos & Write-Ups