I’ll be the first to admit that I go near-ballistic where cigarettes are concerned, from sprinting by smokers on a sidewalk to springing up to turn our window fan to exhaust mode. But, rude though I may be, I’m not as bad as the AMA. An R rating for smoking? Even when the smoker is an evil character, or when a would-be teen smoker lights up and doubles over coughing? What about random guy in the background on a busy street scene? How the hell are filmmakers going to deal with that?

Unfortunately, I have a guess, and it doesn’t involve parental permission cards. If this rating-system change does happen, the industry will know that any film involving smoking has no chance of hitting the PG-13 sweet spot for audience draw. Rather than making something like Forrest Gump inauthentic by leaving out the ubiquitious Vietnam cigarettes, they will instead add footage and sound that they may have held back on before, simply because they have that freedom under the measure. We will see films that are more violent and more full of sex and cursing where there is no cause for it, because there is nothing to lose. Imagine biographical movies about well-known smokers–Churchill, FDR, Einstein–done by John Woo, and you’ll have an idea what we’d be in for.

Now think of all the foreign films we import. Continue reading →