Spotted this at the grocery store on the clearance table:

It’s not quite as good a title as Transmorphers, but seriously: look at that logo! It’s a dead ringer for Transformers: Armada, down to the extra capital letter…though in this case the placement makes absolutely no sense!

I’m still trying to figure out what to make of the slogan, “Super Transform Ultimate End General Mobilization.”

If you went out to the movies in the US during 2009, there’s a good chance you saw a turn-off-your-phone PSA in which a movie about “robots from space” tries to negotiate blowing up Mount Rushmore.

In a case of life imitating art, the National Park Service is currently battling Transformers 3 — a movie about robots from space — over just what they can and can’t do with a national monument!

Okay, you can’t blow up a national monument, but…

Bill Line, Park Service spokesman, said the producers “have asked to do some things that simply are not done on the National Mall,” among them staging a “car race” along the Mall’s gravel paths and flooding it with artificial light in order to shoot at night.

Apparently it’s not unique to Transformers 3, but a fairly frequent battle between the park service and film producers, which means Sprint’s video isn’t just a funny story, but a bit of an in-joke to those familiar with the industry.

Hmm, any chance the new movie will have a chorus singing “Robots from space!” in the background?