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Tag: color

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The power of color

Posted on June 23, 2005
by Kelson

I was looking for a list of requirements for Opera, and found this browser comparison table [archive.org]. Opera is compared to “Browser 1” and “Browser 2” on various features, speed, security, etc. Browser 2 doesn’t look too favorable, but Browser 1 looks terrible.

Of course, even if you don’t recognize the specs, you can identify them easily by the column headers:

  • Opera is red
  • Browser 1 is blue
  • Browser 2 is orange

Hmmm….

[Opera icon: Red] [IE icon: Blue] [Firefox icon: Orange and Blue]

Interestingly, I’ve got a project I’ve been working on off-and-on for a couple of weeks, and I’ve already put together a design using just color to represent different browsers.

It looks like I may have been on to something.

Update August 8, 2005: Apparently there are countries in which it is illegal to mention a competitor by name in ads, which might explain the tactic. Also, Opera has taken down the page, replacing it with a note that “This page is under development.”

Posted in Web Browsers, Web Design | Tagged browser, color, design, Firefox, icon, IE, Logo, Opera, Web | Leave a comment

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