Tag: Comic Con 2010

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San Diego hotel rooms for Comic-Con International go on sale tomorrow morning at 9:00 AM Pacific Time. Because they’ve sold out in a matter of hours the last few years — or, more precisely, because they’ve overwhelmed the reservation system while doing so — Travel Planners is instituting some new policies and a new procedure.

Last December they announced that they would require a deposit at reservation time, and a cut-off point in May after which it would no longer be refundable. This should help cut down on some of the “just in case” speculating that always happens. (Previously you had to provide a credit card when making the reservation, but they didn’t charge it.)

As for the procedure, here’s what used to happen: You would search for hotels, get a list of those that have rooms available, enter your name and contact info, then enter your credit card and get immediate confirmation. At every step, the server would be slow, and there was a good chance that you would have to start over. Yes, it would even fail at the last step.

The new scheme is wildly different: Instead of searching for a hotel, you’ll be asked to enter a list of up to 12 choices, in order of preference, and submit it. A few hours later, they’ll send you an email to confirm what you’ve gotten.

My first thought: this is exactly how it worked for me last year, when I got through on the phone instead of online. It’s also how reservations by fax used to work.

It’s annoying not to have instant feedback of course, but I suspect one of the main reasons the system breaks down is that it’s trying to handle so many complete transactions simultaneously. This way, the only part running “live” is collecting requests. Once those are all in, they can process them at whatever speed the reservation system can actually handle.

Plus, if they really want to minimize the load on their website, they can put everything on one page and minimize the number of graphics and scripts. Every image you have to load slows the page down. Every new page you have to load is another chance for the process to break down completely. When designing a web application, there are times to emphasize looks, there are times to emphasize convenience for the user, and there are times to emphasize simplicity in the actual process. This is one of the latter.

I guess we’ll see how it goes tomorrow morning.

Update: The request process, at least, went surprisingly smoothly. ← I’ve got some thoughts here on the reservation form and how the process worked.

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I’m pleasantly surprised that Comic-Con International and/or Travel Planners has gotten their act together for next year’s convention. Before attendance (and hotel rush) went completely insane, they used to send out hotel info with their fall newsletter or in a postcard around December (or maybe January), but over the last two years it’s been pushed later and later. For 2009, they didn’t even announce a date for hotel reservations until February…a month before they opened. The list of hotels went up even later — the day before, IIRC.

The fall newsletter, now an online magazine, went up today, and along with it not just the date for reservations, but a list of hotels…including distance, prices, and shuttle stops. Hotel reservations go online March 18, 2010.

Additionally, they’ve made some interesting changes that may help combat the craziness:

  • Reservations will now require an immediate deposit of one night’s stay
  • Deposits are fully refundable until May 14.
  • From May 15 to June 17, there’s a $75 cancellation fee.
  • From June 18 onward, deposits are nonrefundable.

With luck that’ll cut down on some of the “just in case…” extra reservations, now that there’s an actual financial commitment to it.

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I’m floored.

Absolutely floored that 4-day passes for Comic-Con International 2010 have sold out.

I mean, it’s the first week of November, and the convention isn’t until next July!

Tickets with access to Wednesday’s Preview Night sold out a few weeks ago, but at the time, CCI didn’t provide any information about how many regular 4-day passes were left. This Monday, they posted a progress gauge at 70%. The last time I looked yesterday, it was up to 89%.

Today? Sold out completely.

I can’t help but think it would have taken longer if they hadn’t provided a gauge to let people know just how scarce a resource memberships were going to be. There’s nothing like the fear of a shortage to get people to run out and buy up what’s available (and create a shortage). But I also can’t complain, because without that feedback, we might have kept putting off plunking down the $200 for the two of us, and we might have missed our chance.

Single-day tickets haven’t gone on sale yet, so it’s still possible to go if you haven’t already bought your tickets. You can of course buy more than one, it just means standing in line each morning to pick up the next badge. (Even the more relaxed WonderCon, run by the same organization, doesn’t let you pick up a Sunday badge on Saturday, as we discovered last year.)

If you’re planning on going to San Diego next year, keep an eye on the website. Four-day passes went insanely quickly, and I would expect the one-day passes to do the same.

Update 2019: Seeing how surprised I was is almost nostalgic, now that the entire con sells out within minutes every year. This was the tipping point.