Apparently the movie industry is trying to come up with an ad campaign to get people back into theaters. The LA Times doesn’t seem to take the idea terribly seriously, as they’ve suggested the slogan, “Movies: Just like DVDs, but Larger.” Meanwhile, theaters and studios are blaming each other for the decline in attendance:

Theater owners blamed Hollywood for making inferior (and overly long) movies, studios worried that theaters were turning the multiplex (with its barrage of pre-show commercials) into as much of an ordeal as an escape.

How do you figure out who’s right? Oh, wait, that’s easy: Both of them.

Make better movies, and more people will brave the long lines, high prices, 20 minutes of annoying big-screen commercials, 15 minutes of previews for movies that aren’t terribly interesting, people yakking on cell phones, people narrating the entire @%!# movie for their friends 30 seconds ahead of the action, etc.

Clean up the theater experience, and people will be willing to go for movies that look kinda interesting instead of really interesting.

It’s not just the big screen and immersive sound. Watching Serenity at home lacked the intensity of watching it in a theater full of fans (even the second time, when we knew what to expect). Neither canned laughter nor a studio audience can compare to dozens or hundreds of people laughing together in the same room. And it’s hard to match the collective “Oh, $#!7” that swept the theater in each showing of Return of the King when Shelob showed up again after Frodo thought he had escaped. The communal experience strikes a chord that you just can’t reach with a couple of people and a TV set.

People who talk through the entire movie aren’t just distracting you from the movie, they’re interfering with that communal experience. There’s only so much theater staff can do, short of kicking people out, but at least we know in the future they’ll get to inhabit a special level of Hell. 😈

Yesterday our copy of Buffy The Vampire Slayer: The Chosen Collection—all seven seasons—arrived. (It’s supposedly a limited edition, but I don’t see anything to that effect on our box.) Since we’d been listening to the soundtrack of “Once More With Feeling” on the drive home last night, we immediately put on the episode.

I’ve been slowly working my way through the Comic Cavalcade Archives. I’m determined to read the whole thing, but I have to take it in small doses. Partly the target audience is much younger than me, partly the storytelling (and art) I’m used to is much different, and of course partly it’s a very different time. It was the middle of World War II, and half the stories involved fighting Nazi spies or, in some cases, wreaking havoc in Germany itself. (The Ghost Patrol should have been able to take Hitler out on their own, but they seemed more interested in sabotage and practical jokes.) The original setup for Wonder Woman was that she left Paradise Island to help America defeat the Axis!

The Golden-Age Flash hunt continues. I’m now up to three issues of All-Flash with an issue of Flash Comics on its way. So far I’ve discovered that the Turtle didn’t have a costume the first time he appeared. He was just a guy in a green suit who used slowness against a guy who was used to moving fast. Next up: the original Thorn. I’ve bid on a lot of eBay auctions, expecting to win only a fraction of them. Everywhere else I look online, people are selling collector-grade books at much higher prices. I just want to read the original stories, write down who appears, and scan the occasional panel that I’m going to clean up anyway.

Amazon has finally put a discount on the Golden Age Flash Archives vol.2, so I’ve pre-ordered it. While there I looked around on my wish list and noticed that the Mirrormask DVD page (which still shows the wrong date) is recommending, “Buy this DVD with Serenity (Widescreen Edition) DVD ~ Joss Whedon today!” That seems like an appropriate pairing!

It’s refreshing when a movie you’ve anticipated for years actually lives up to your expectations. It’s unprecedented when it happens twice in one weekend. MirrorMask and Serenity were both amazing.

The MirrorMask theater listing looks like a tour schedule, with the film opening in a few more cities each week. Unfortunately, at least some theaters that have it now won’t have it by next weekend, so we’re going to have to catch it again one night this week. Then we’ll seek Serenity again on the weekend. Somewhere in there we’ll find time for the other movies we wanted to see.

We’ve got a more thorough review of Serenity planned…

[Serenity]

Last in the Comic Con preview series: Serenity, the feature-film spinoff of Firefly. Joss Whedon showed up, explained he wouldn’t waste any time since they didn’t have much, and that he “had something to show [us].”

Let me just say that, even if I hadn’t just finished watching Firefly, I’d be interested in seeing Serenity. If The Peacekeeper Wars closes the current chapter of Farscape, it looks like Serenity is designed to open a new chapter of Firefly.

After they ran the preview, he said he had something else to show us — “actually nine things.” The whole place screamed (the program had said only “surprise guests”), and out walked the entire main cast of the show! Like the Farscape group, these people are great fun to watch. (Edit: quotes are now available) Unfortunately, most of the audience questions were directed at Joss. It’s a comic book convention after all, and he writes comic books — plus there are lingering Buffy and Angel questions. To make sure they were included, Joss directed some questions of his own to the cast. Some of which were, shall we say, “interesting.”

As to the future of the Buffyverse: Angel, as a TV series, is dead. But it could eventually come back as a movie or TV movie. And while Buffy has run its course, there’s always the possibility of another spinoff (although clearly some people in the audience haven’t caught on to the fact that Eliza Dushku is busy right now).