NetscapeFlock. When AOL first announced they were discontinuing Netscape, they recommended Firefox (a logical choice for many reasons). Since then, they’ve also started heavily promoting Flock—to the point of offering seamless upgrades from NS8 to Flock. (In theory, anyway; I fired up the copy I had for testing and couldn’t get it to do anything but update to the most recent 8.x version. Confirmed. I let it sit open in the background for a while, and it eventually popped up the offer for 1-click Flock migration.) Netscape 9 has an update notice that offers to download Flock or Firefox.

The key issue, of course, is moving as many users as possible from a discontinued browser—there’s no doubt that security holes will be found in it over time—to one that is actively maintained.

Why Flock, specifically? Well, sticking with the same toolkit and user profile makes migration easier, so that narrows the field to Firefox and Flock. (Not sure about SeaMonkey’s profile.) Since Netscape 8 and 9 were big on integrating with websites, Flock’s “social browser” seems a slightly better fit. And it turns out most of the Netscape 8 team went on to build Flock. Talk about social networking!

(via Flock: The Netscape Spirit Lives On)

Flock. One of the problems with the ubiquitous Get Firefox! Get Opera! etc. web buttons is that while they might encourage someone unfamiliar with the product to check it out, they’re kind of pointless to someone who already uses your preferred browser. Sure, there’s a sense of, “Hey, this author uses Opera too!” but that’s about all it can do.

To make these a little more useful, on my Flash site, I use JavaScript to switch the button if someone’s using Firefox, and instead promote the Spread Firefox site. I’ve written up a similar method for Opera, though it’s less clear where to send people.

I recently discovered that Flock has taken another approach to solving this problem. As you may recall, Flock is a browser based on Firefox, focusing on social networking. It integrates with blogging sites, photo-sharing sites, bookmark-sharing sites and so on.

The Flockstars Extension expands on this by converting the button into a mini-profile. You fill in information like an avatar, usernames at Flickr, YouTube, etc., and links to your website(s). It generates button code that acts like an ordinary Flock button, but contains all this extra information.

The extension reads this information. Visitors to your site who are using Flock and the extension will see an icon in the toolbar, which will pop up a short profile and a menu of all the facets of your online presence.

It’s a cool idea, and seems to fit perfectly with Flock’s target audience. But it only solves half the problem. The browser promo badge is still there, still taking up space. The fact that the profile data is in the button code doesn’t make a difference; it might as well be stored in a set of META tags in the page head.

Slashdot posted a story about a new web browser called Flock. The source was an article at BusinessWeek. Now here’s the interesting part:

It’s a fairly long article about a web browser, and it mentions a few other web browsers including Firefox, Opera and IE. It also mentions websites Amazon.com and del.icio.us. But the only links in the article are to stock quotes and an earlier article.

I understand that it’s Business Week, and I’m not saying they should have linked to every website that was even tangentially mentioned—but you’d think they could have at least linked to the browser company they just profiled! I had to get that link from Slashdot! (Unfortunately, so did everyone else, so I won’t be able to look at the page until tomorrow.)

Edit: Compare the BusinessWeek article to Wired’s take from last month. Even taking into account that they’re written for different audiences, BusinessWeek still looks like a print article that’s been thrown up on the web.