Opera BrowserThere’s a saying about the elephant in the room that no one will talk about. Everyone knows it’s there, but by some unspoken rule no one will mention it. I’ve noticed that when web browsers are compared, there’s one thing Opera supporters tend to ignore or downplay: Opera’s business model.

Internet Explorer and Safari are bundled with their respective operating systems, and so they’re perceived as free. Firefox is free in both the gratis and libre senses of the word. Opera, however, is ad-supported by default and will disable the ads if you pay for it.

You can use Opera without paying money, but you’re still paying it in attention (a persistent chunk of space dedicated to advertising), so in comparison to the other three leading browsers, it’s perceived as being less free. Think of it in terms of television.

So the perception of cost looks like this:

  • IE, Safari, Firefox (commercial-free TV)
  • Ad-supported Opera (network TV)
  • Paid-for Opera (cable or satellite)

Most people really do prefer free without ads to free with ads or paid subscriptions. Why else is skipping commercials one of Tivo’s most popular features?

I’m certain this impacts marketshare, and it definitely impacts media coverage. Just look at CNET’s recent IE vs. the world review. Opera 8 gets high marks for features, but what’s the summary? “Despite a ton of great technology in Opera, few consumers will be likely to pay for the app. ” Whether you think the review is otherwise fair or not, the business model clearly lowered it several notches on the reviewer’s scale.

Next: Firefox’s blind spot.

Disclaimer: I’m a regular Firefox user these days, but I’ve also paid to register Opera since version 3.5 was current back in 1999. I used Opera as my main web browser on Windows back when Netscape 4 was aging and Mozilla hadn’t yet stabilized enough to replace it.

Sorry for the misleading title, it’s sort of an homage to CNET’s recent coverage of Firefox.*

Opera CEO Jon von Tetzchner, excited by the response to Opera 8.0, promised to swim from Norway to the US if Opera 8.0 managed 1 million downloads in 4 days. (By comparison, Firefox 1.0 managed 1 million in less than a day, and hit 2.5 million by the end of day 2.

Well, they did it, and von Tetzchner has donned a wet suit [CNET].

Tetzchner entered the “freezing Oslo fjord” on Monday and started swimming toward the United States, the company said. Opera’s public relations manager, Eskil Sivertsen, is rowing an inflatable boat alongside Tetzchner “as an act of guilt after making the CEO’s statement public,” according to the Opera Web site.

Full details, photos, and a map are at Opera.com/swim. [archive.org]

Update two days later:

Let me tell you, those PR folks at Opera know how to set up a publicity stunt.

In a “dramatic” update to the saga, Opera’s CEO won’t finish swimming to America after all, as his PR manager’s raft deflated an hour into the day’s swim.

Some choice quotes:

“As much as I don’t want to talk behind a colleague’s back, there is no doubt that we would never have let Eskil assist Jon in the raft had we known he can neither swim nor read maps,” says an embarrassed Tor Odland, Opera’s Communications Director. “I feel partly responsible for letting Jon down, as he cannot possibly continue without the raft.” [emphasis added]

A local farmer spotted the drama from his kitchen window and took surprisingly sharp photos with a remarkably powerful telescopic lens.

“And my mother [in Iceland] will be so disappointed when I call and tell her that I won’t be stopping by for hot chocolate after all.”

The tongue-in-cheek tone of the whole thing is right up there with the Opera Bork Edition that translated the MSN website into the Swedish Chef’s unique form of gibberish. That was to point out the ridiculousness of MSN singling out visitors using Opera and sending them a broken—or perhaps we should say borken—page.

It’s kind of funny how Opera can get away with stunts like this. Microsoft or Apple would be embarrassed to even consider it, and Mozilla wouldn’t dare. These days Mozilla/Firefox is too busy fighting uphill for respect. They wouldn’t risk sanctioning the “Always use Protection” poster, and they wouldn’t try something this wacky. Whatever happened to the days when the IE team deposited a big blue “e” on Netscape’s front lawn?

*Things like “Mozilla flaws could allow attacks, data access” which didn’t just bury but actually omitted the fact that a fixed version had been released three days earlier, and that the disclosure was made as part of the release. The second-to-last sentence, “All versions of Mozilla Suite prior to version 1.7.7 and all versions of Firefox prior to 1.0.3 are vulnerable.” sort of hints at it, if you know that these are the newest versions, and if you don’t misread it as “through” instead of “prior to.” And the original article on the Opera swim promise misstated the Firefox download numbers using one of the preview releases instead of the big launch, claiming it took 5 days to reach 1 million. They’ve “corrected” it to “within days,” which is technically true—but wouldn’t “in less than a day” be more accurate and better convey the contrast? Compare this to other articles from last week like “Apple patches iSync flaw” and “RealNetworks fixes ‘highly critical’ flaw” and you have to wonder whether there’s a misinformation campaign some editorial bias involved.

At the end of a post on SSL/TLS and just how much security a “secure” site really gives you, Eric Lawrence of IEBlog posted an interesting thought:

The so-called “browser wars” have fundamentally changed. It’s no longer Microsoft vs. Mozilla vs. Opera et all. Now it’s the “good guys” vs. the “bad guys.” The “bad guys” are the phishers, malware distributors, and other miscellaneous crooks looking for a quick score at the expense of the browsing public.

We’re all in this together.

I’m not sure I agree entirely. It’s more like a second war has started, one in which former enemies are (or at least should be) allies. I do still think competition is necessary, as evidenced by Microsoft’s sudden reversal on updating IE once Firefox became popular—but more cooperation on security may be something MS/Moz/Opera/Apple should consider.

Opera BrowserOpera 8 is out, and their website is swamped so badly they replaced their home page with a stripped-down version pointing to download sites. That’s a first.

Unfortunately I can’t get the Linux download link to get me anywhere except back to the splash page, so I’ve only managed to grab the Windows version so far.

I used to be a big fan of Opera back in the days when Mozilla was still in beta, Netscape was obsolete, and IE was… well, a security hole waiting to happen and the dominant browser as a result of monopoly abuse instead of just making a better product. But then two things happened: Mozilla got a lot better, and Opera started to get bloated. And by bloated I don’t mean in code size, I mean in user interface. It was so cluttered that after a while it was just a pain to use.

I still buy new versions as needed (The reg code for 7.x seems to work fine on 8.0), and I’ve got active licenses on both Windows and Linux. But in the last few years I’ve mainly used it for testing (compatibility, small-screen rendering, etc.) and for keeping multiple accounts logged into the same website.

The 8.0 betas have been very nice, though. With all the extra toolbars hidden, I can just use the web. This is one of their selling points: their press release is titled “Speed, Security and Simplicity,” and states “The default UI design is cleaner, more intuitive and allows for easy navigation.”

I don’t think it’ll get me to switch from Firefox just yet, but I may find myself using it more often. And while it’s nice that I don’t have to pay for the upgrade, I wouldn’t mind it if I did.

The new beta of OmniWeb uses Apple’s WebCore, the Konqueror-based code used to display pages in Safari.

What makes this so interesting is that OmniWeb was the first web browser designed to really work with OS X. IIRC MS really didn’t do much to IE except add the compatibility code and change the icons.

A lot has been going on in the web browser world over the last year and a half. Sure, the Browser War has been declared over, sure, Netscape has been declared dead time and time again, but IE has been stagnating ever since it “won.” Except for bug fixes, Microsoft hasn’t released a new version of IE for the Mac in over three years, or for Windows in almost two. They’ve declared they won’t be continuing IE on the Mac at all, and there’s talk of tying future Windows versions directly to the operating system, so that you can’t upgrade IE without upgrading Windows.

With the free availability of Gecko, the rendering engine that Mozilla and Netscape use to display pages, projects to develop web browers were springing up everywhere. People were trying out crazy new ideas like tabbed browsing (not the same thing as MDI), which proved popular enough it ended up back in Mozilla, where it became the most popular feature. Now every major browser but IE has it.

Now, the same thing looks to be happening with KHTML. What started out as a way for the KDE file manager to display web pages has become a very nice web browser, and since (like Gecko) it is available under an open source license, anyone is free to develop their own browser around it. Apple built Safari on top of it, making improvements where necessary, and made it easier for other Mac applications to use the same code. OmniWeb brings the number of KHTML browsers to at least three, and I suspect more will follow.

IE will probably continue to rule the statistics as long as Microsoft controls both it and Windows, and as long as Windows remains dominant on the desktop. But the innovation has moved elsewhere, and there are at least three other major browser types out there (Gecko-based, KHTML-based, and Opera) that can display pages very well, thank you.

With luck, this may begin moving us back to a platform-neutral Web, as it was originally intended.