Okay, I remember the days of Heidi’s Frōgen Yōzurt (the company that, as far as I could tell, touched off the frozen yogurt craze in the 1980s and then was forced out of its own market by competition), and I’ve studied German, so I know that this name is supposed to be pronounced roughly the same as yogurt…


But seriously, I can’t help but read it as “Jog Hurt.” (Sounds like someone needs more exercise…)

One thought on “Joghurt

  1. I studied German in high school, but I guess that was a seriously long time, ago, because I didn’t recall anything starting with a “J” sounding like it started with a “Y.”

    Maybe “jung?”

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