If you went out to the movies in the US during 2009, there’s a good chance you saw a turn-off-your-phone PSA in which a movie about “robots from space” tries to negotiate blowing up Mount Rushmore.
In a case of life imitating art, the National Park Service is currently battling Transformers 3 — a movie about robots from space — over just what they can and can’t do with a national monument!
Okay, you can’t blow up a national monument, but…
Bill Line, Park Service spokesman, said the producers “have asked to do some things that simply are not done on the National Mall,” among them staging a “car race” along the Mall’s gravel paths and flooding it with artificial light in order to shoot at night.
Apparently it’s not unique to Transformers 3, but a fairly frequent battle between the park service and film producers, which means Sprint’s video isn’t just a funny story, but a bit of an in-joke to those familiar with the industry.
Hmm, any chance the new movie will have a chorus singing “Robots from space!” in the background?
Where did you find this video? I have been looking everywhere for it! Is it in an archive somewhere?
At the time I posted this, it was just on YouTube, but it looks like it’s been taken down. Apparently the actual title of the spot is “Blow it Up,” and it was sponsored by Sprint. Unfortunately that article’s copy of the video is gone too. I wish I’d saved a copy of it – I never thought it would just vanish like that.
I found it!