Every time I listen to Vienna Teng’s song, “The Hymn of Acxiom,” it gets creepier. It’s beautiful, it’s haunting…and it’s all about how big data is keeping track of every trace we leave, piecing together a more and more detailed picture of each of us in order to feed us back the perfect, tailored life, and isn’t that what we wanted?

Tracking. Privacy. Social media. Filter bubbles.

And I always think, “I need to post something about this on Facebook…”

And that just creeps me out more.