This is incredibly bizarre. Today I’ve started getting spam which is clearly coming from zombies and using fake return addresses and forged headers, but the content is a plaintext message encouraging hurricane relief donations and linking to the legitimate Red Cross and FEMA websites. There’s one further link, to arc.convio.net, but the ISC reports that the site is legit.

It literally looks like some spammer decided to encourage donations to the relief effort, picked an organization he figured most people would recognize, and plugged the message into his usual spam software.

I can’t decide what to do about them! On one hand, they’re spam. They’re unsolicited, they’re using spammer techniques, and they’re clearly not associated with the Red Cross. And we’ve always said the issue is “consent, not content.” But if the ISC is right, they’re not trying to pull a fast one like the scams and spyware installers that are leeching off of the catastrophe.

I keep thinking I should train the filter on them anyway, just like I would add political or religious spam, or an everyday charity that decided to start spamming for donations… but for some reason I just can’t bring myself to do it.

If you have a website, you’ve probably seen link swap spam. People running link farms search for a keyword or phrase, then fire off a zillion emails to the contact addresses about how they’ve looked at the site, their site is clearly relevant to yours, they’ve already linked to you and they want you to link back to their site.

All this without bothering to actually look at the sites in the search results.

For example: last Saturday I posted picture of the marquee in front of San Diego’s Ghirardelli Chocolate shop. By Monday someone had asked me to link to their website about chocolate, because our sites were clearly related.

Today I got one that trips the irony-meter. I’ve made four posts over the past year about targeted—or mistargeted—advertising. Just four. This morning I received three copies (one to my webmaster address and one to each DNS contact) of this message:

Hello,
I have found your website hyperborea.org by searching Google for “targeted advertising”. I think our websites has a similar theme, so I have already added your link to my website.

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Why do some spammers insist on prefacing their junk with statements like “THIS IS NOT SPAM?”

Some idiot just posted a bit long letter offering to let me put my “products” on their online store. No, they didn’t send me an email about, say, the comic book collection I’m selling. No, they didn’t offer to sell prints or digital copies of my photography. No, they didn’t offer to publish my writing or Katie’s writing. They certainly didn’t look for contact information on any of those pages, because if they had, they would have found it and used proper channels. (Well, probably. I occasionally get comments on my Flash site via eBay’s “Question to Seller” feature because people don’t see the email address at the bottom of the page, but they do see the link to my eBay profile.)

They posted a very generic form letter—so generic that I can’t tell what they’re offering to resell—as a comment on a two-year-old blog post in which I remarked on some new comic books I had started reading.

And you know what? That’s spam. You can yell all you want that it isn’t, but when you post a completely off-topic advertisement on someone’s site, when you send someone a (supposed) business offer without checking to see whether it’s relevant—particularly when you claim to have checked them out, but clearly haven’t bothered—that’s spam.

And denying that fact won’t make me accept the offer (or leave the comment visible) any more than the “Please do not discard” statements on credit card offers will get me to fill out an application.

Some amusing “word salad” variations:

To update passive your e-mail address regulator from <remove> to cellist, please visit adoptive My Profile barge.

I got another one with the same structure, and they’re just dropping random words into the sentence. But I kind of like the idea of a “My Profile barge.”

If you would rather not receive E-mail outshine diffuse alerting you of special offers, product announcements, sensuous and other news, just let us know by rapier

Oh, the temptation!