I keep walking past this empty storefront at the Irvine Spectrum, and I have yet to spot anything indicating just what is going in. The phrasing kind of implies that something specific is opening soon. It makes me wonder if I’m supposed to recognize the pattern or something.
Update: The store is open now, and the mystery has been solved…sort of.
Probably one of those “clever” campaigns to get people excited by talking and speculating … whether those translate into actual sales when they open, who knows. 🙂
Could be. In which case I’ve played straight into it. 😳