DC Comics recently canceled its Minx line of graphic novels aimed at teen girls, leading to much discussion amongst comics bloggers. I don’t want to talk about why the line folded, but why the line existed in the first place. Why did DC create an entirely new brand in order to go after this audience?

A big advantage to creating a new label: no preconceptions. Prospective readers won’t look at the cover, see a DC logo, and wonder where the super-heroes show up and rip off people’s arms. And they won’t see a Vertigo logo and assume that it’s a “mature readers” book. On the downside, a new label has to build its credibility from the ground up, instead of starting with name recognition.

This got me thinking: an established brand associated with customers of one gender creates a new brand in order to target the other half of the population. Where else have I seen this?

I own a jacket labeled Claiborne, which is of course made by the Liz Claiborne company.

Mervyns sells (or used to) H&H Men clothing, which was clearly a variation on their Hillard and Hanson brand.

All the examples I could think of (other than Minx itself) were companies that had traditionally been aimed at women, but were adding lines aimed at men. It made me wonder: is it the names? Do men feel odd buying a product named “Liz,” while women are used to buying brands named after both men and women? (Sara Lee notwithstanding.) Maybe it’s the stigma of a man participating in something perceived as feminine? Sort of like the assumption in children’s TV that boys will only watch shows about boys, while girls will watch shows about girls or boys (so they make shows about boys instead of girls, figuring they’ll get a bigger audience).

Then Katie pointed out LEGO Belville, the line aimed at girls which entirely misses the point of LEGO by making as much of each set prefab as possible. And pink. On the plus side, unlike Claiborne, Belville doesn’t try to hide the fact that it’s a LEGO product.

That makes it more like Men’s Vogue, a copy of which is sitting in the lunch room at work. In this case they’d have to call it something different (unlike a clothing line) because it’s not just a brand, but the title of the magazine.

I still think the craziest example of this has to be Men’s Pocky. It’s a cookie. One which I’d hardly consider a “girlie” cookie, but maybe it’s more associated with girls in Japan. I still can’t figure out whether it’s a case of cultural translation or deliberate absurdity.

Re-watched some classic cartoons yesterday.  It started when we were talking about Duck Dodgers at breakfast, and wondered when it had been made.  That led to an IMDB lookup, which mentioned it was #4 on a list of 50 Greatest Cartoons of all time from 1994, and that had me looking up “One Froggy Evening” to verify that it was in fact the cartoon with the singing, dancing, Michigan J. Frog… and that had a link to the cartoon on YouTube.  And YouTube brings up a list of related videos at the end of each clip…

By the time we stopped, we’d also watched “What’s Opera, Doc?” “The Rabbit of Seville” — absolute classics — and a couple of World War II propaganda cartoons featuring Daffy Duck and Donald Duck (the latter in a cartoon based on “Der Fuehrer’s Face”).

At the other end of the spectrum, a week ago I watched 2 DVDs worth of 1967 Filmation cartoons starring various DC super-heroes.  I wanted to do a write-up of the Flash, Justice League and Teen Titans cartoons, and figured I might as well watch the whole thing and do a review. They were seriously cheesy. They were played straighter than Super-Friends, but can’t stand up to the Bruce Timm-designed Justice League series.

Google Chrome seems to be a multi-threaded open-source browser based on WebKit (with some code from Firefox as well), focusing on making a browser that will work well with web applications.

It’s got built-in support for the Gears API (not surprising). And, like Firefox 3, IE8, and Opera 9.5, it’ll do full-history search & auto-suggest in the location bar. Interestingly, they’ve adopted a couple of UI elements from Opera, including thumbnails of your most-visited pages when opening a new tab (like Opera’s Speed Dial, though in this case the list is automatically generated from your browsing behavior), and putting the tabs above the main toolbar — something that Opera has taken a lot of flack for.

According to the blog post, the first preview release should be out for Windows tomorrow, with Linux and Mac following.

Oddly enough, I found out about it through comics blogs (A Distant Soil, specifically), not tech blogs, because Google hired Scott McCloud (Understanding Comics) to explain what makes the browser different in comic-book form.

Saturday night we met up with my parents after the con for dinner. On the way to the restaurant, Chopahn — very good Afghan food, another one we’d definitely recommend — a mob of people made up as zombies came shambling up the street. We decided to hang back and wait for them to pass.

Sunday morning we got up early so we could check out of the hotel and move the car. (We left most of our luggage stored at the hotel, but they wanted all the cars out of their valet lot by noon to make room for a new round of guests.) I was amazed that we managed to get a space in a lot literally right across the train tracks from the convention center. Of course, it was around 7:00 AM, and the con didn’t open until 9:30. Neither of us needed to get in immediately today, and standing in line for 2½ hours didn’t seem appealing, so we tried to find something else to do.

We went back to Cafe 222 for breakfast (it seems appropriate that we did it twice), then wandered the Gaslamp district a bit — which is a little creepy at that hour, when very little is open aside from coffee places and restaurants that serve breakfast, and few people are out and about aside from people working at deliveries, taking out trash, etc. and homeless people. Once the William Heath Davis House opened, we went into the museum and took a self-guided tour.

Back to the convention, we both spent the morning combing the floor. I focused on the artists’ area, and ended up getting another sketch, this one of Iris West II by Freddie Williams II. Eventually I made my way to the second DC Nation panel, dashed off a blog post, and discovered that my writeup of the Comic Book Tattoo panel and signing had hit Undented and at least half a dozen other blogs and forums. The 24 hours from 5pm Saturday to 5pm Sunday (midnight to midnight in UTC) had the highest traffic this blog has seen since I installed WP-Stats, something like a year and a half ago.

Katie hit the Cartoon Voice acting panel, during which room staff moved her purse without telling her. She stood up at the end of the panel and it was gone. We spent the next hour and a half talking to event staff (run by a different organization, so they didn’t actually talk to each other), filing a missing property report, reporting her credit card lost, and looking for the purse itself, until I went back into the room and checked with the tech table — and there it was.

We had just enough time to make it to the sing-along screening of the Buffy the Vampire Slayer musical episode, “Once More With Feeling.” It was different from last year, since it was a much bigger room and the sound was turned up too high to really hear the audience sing, but still a lot of fun.

Afterward, we wrapped up the weekend with ice cream at the Ghirardelli shop. Then we picked up the car and the luggage, and started the long drive home.

Some years I find myself spending most of my time at Comic-Con attending panels. Some years it’s looking for books. Sometimes I end up mostly looking for people with interesting costumes. This year, the theme seems to have been collecting sketches and autographs, and in fact, I spent just about all of Saturday on one event.

Sketches:

Autographs (Kelson):

  • Phil & Kaja Folio on complete set of Girl Genius volumes 1-7. (I’d gotten Phil’s signatures on volumes 1-6 in bits and pieces over the last few years, but Kaja was never at the booth when I had the books. So I made an effort to catch up.)
  • Phil Foglio on the edition of Myth-Chief for which he did the cover.
  • R.K. Milholland on Super Stupor.
  • Colleen Doran on A Distant Soil vol.1, Orbiter, Reign of the Zodiac #1 and Comic Book Tattoo. (I went to her table 3 times over the course of the con.)
  • Sergio Aragonés on “Day of the Dead” (because I forgot to bring something for him to sign, and I looked for stuff at his booth that I hadn’t seen before)
  • Tori Amos on Comic Book Tattoo (see the full story)
  • Rantz Hoseley, Hope Larson, and (I think) Jason Levesque on Comic Book Tattoo (they were all at the table when I picked up the book)
  • Rantz Hoseley and two people whose names I can’t make out on a poster-sized print of the Comic Book Tattoo cover.

Autographs (Katie):

  • Naomi Novik on the new Temeraire novel, Victory of Eagles.
  • Keith Knight on The K Chronicles and Red, White, Black and Blue.

I ended up not spending much time looking for comics, because of the whole low-grade Golden-Age problem. But I did pick up a couple of new items — like the Tori book, and the new Halo and Sprocket, and such. I was looking in the fantasy art area this morning, and there was actually a painting of Red Sonja that I really liked (she was wearing practical clothes — leather armor, not the usual chainmail bikini), but couldn’t think what I’d do with a print, and it seemed kind of weird to pick up a print of a specific character whom I didn’t normally follow.