Category: Signs of the Times

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I figured I’d wait until after the election to post this one.

Insert your own joke about renting politicians.

(Sorry about the image quality; it was across an intersection, so it was pretty small on the original image. I didn’t even resize it. It’s just cropped. Yeah, my camera isn’t that fantastic once you get down to a 1:1 pixel view)

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Spotted this store in Costa Mesa.

I didn’t have time to take a closer look, but from what I can see online, they appear to be focused on making and selling environmentally-friendly clothing made from recycled materials, overstocked fabrics, etc.

Their website doesn’t say, but I imagine the name is a response to the overly brand-conscious nature of today’s fashions. (Ironically, it’s turning “generic” into a brand itself.)

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Something like 10 years ago, Katie saw a self-storage place in which the opening S was unlit, making it read, “Elf Storage.” She’s been looking for another one ever since, and we finally caught one in Newport Beach a few months ago. This one was even better, because the S had actually fallen off.

Of course, there are other things in the area that could easily come out of a Dungeons & Dragons manual. Such as this Kobold Construction truck.

And then there’s the fact that all fire engines in Orange County are labeled ORC.

Let’s not forget the previously-blogged Hobbit Center in Laguna Beach.

Hobbit Center

And that’s not even getting into all the Tolkien-inspired street names in Lake Forest…

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It seems that Old Navy is branching out into adoption services:


“Hey, what a deal! At that price, you wanna get two?”

Of course some people go the traditional route to save money.

Sometimes, though, you just have to wonder what’s going through someone’s head when they come up with a brand name. 😯

So is Jonathan Swift the CEO?