Category: Tech Culture

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I’m going to miss two things about Fry’s Electronics, which shut down this week:

  • Being able to walk in and grab random parts immediately.
  • The decor.

And yeah, there’s nostalgia for the old days, but they’re already gone.

Back in the 1990s and early 2000s they really were a one-stop shop for computers, software, appliances, all kinds of electronics hardware, and the random snacks you might want to munch on while tinkering or upgrading. You could check out, or better yet try out – they had a huge number of computers available for demos – all kinds of cool tech.

I bought a lot of components for my desktop PC over the years, replacing pieces bit by bit. Sure, you could get complete systems at Micro Center or Best Buy or Circuit City, but none of them had the long tail of components that Fry’s did.

(There was also the generous return policy — I knew a lot of people who used the “Fry’s rental” when they needed something for a single project.)

Service was a mixed bag, though. Sometimes you’d get someone really knowledgeable who could help you pick out the best hardware combination for what you wanted. Sometimes you wouldn’t be able to find anyone. And a lot of the sales staff tended to be proto-techbros, so if you were shopping while female, or looking for Apple products — or worse, both — there was a good chance you’d get someone overly condescending.

Fading Away

They’ve been going downhill for a while. They dropped a lot of the middle range and focused on the high-end and low-end markets. All the articles talk about competition from online stores, and I suspect friendlier brick-and-mortar stores like Best Buy took over a lot of the mid-range consumer market.

When I built a gaming PC a few years ago, I tried Fry’s first, but I couldn’t find most of the parts I wanted. I only bought the case and power supply there, then ordered other parts from NewEgg, Amazon, or direct from the manufacturers. And I went back to Fry’s when I tried to put everything together and discovered I had the wrong mounting rails and needed another case fan.

They never really adapted to online shopping. Their website is still terrible (or was until Wednesday). Before 2019, big deal, I’d just walk into the store and browse anyway. But in 2020, after Covid-19 hit and in-person retail shut down, curbside pickup and shipping were the way to go. The search results were a pain to sort through, even for products that didn’t have nationwide shortages (like webcams). Even when I told it I wanted to look for shipping or local pickup, it kept trying to send me to San Jose, hundreds of miles away.

The Fry’s Experience

Ultimately, though, the most memorable thing about Fry’s couldn’t translate to a website. The locations I’ve been to were all converted warehouses or small office buildings. And each one was decorated with a theme.

Burbank’s store had a flying saucer crashed into the front, with statues of 50’s sci-fi aliens with ray guns scattered around as if they were invading the building. A giant squid’s tentacles supported the computer demo tables.

Anaheim had a giant mock-up of the Space Shuttle. If I remember right, the audio demo room was inside it.

Manhattan Beach had a Pacific Islands theme, with tropical plants, tiki statues, and murals based on Gauguin’s paintings from Tahiti.

Fountain Valley’s store was decked out in a classical Roman style, with columns, a mural of Roman gods, and a broken aqueduct that poured into a fountain in the center of the store. (I always thought that was a risky choice for an electronics store.)

Las Vegas had a giant slot machine for an entrance, but nothing special inside that I can recall.

Sad to say, I don’t seem to have taken photos inside any of these locations, though I do have a shot of the Vegas entryway, and of course now I can’t.

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The Verge makes an interesting point about Microsoft’s acquisition of Bethesda: for the most part, Microsoft doesn’t care what hardware you run their stuff on, they just want you to buy the software. So it’s less likely to be about trying to gain Xbox exclusives and more likely to be about getting more games for Game Pass.

It reminds me of a blog post I read a few years back comparing the core businesses of various major tech players:

  • Apple sells hardware, and their software and media stores are a way to give you something to do with the hardware.
  • Microsoft sells software, and the hardware is to give you something to run their software on.
  • Google sells ads on services, and their hardware, operating systems, and software (Android, Pixel, Chromebooks, Chrome, etc. ) are there to connect you to their services.
  • Amazon sells stuff, and their hardware is a way to sell you virtual (and sometimes physical) stuff.

That’s why, for instance, you can run Gmail on anything, and Microsoft Office on almost anything, but iTunes, the main Apple program that actually runs on a non-Apple system, is designed primarily to hook you up with an iPhone (previously an iPod). And it’s why you can read Kindle eBooks on a Kindle device, or a Kindle app on an Android or iOS device, and they make it really easy to buy e-books from them, but really inconvenient to import anything from another eBook store.

Facebook is similar to Google in that their core strategy is a service with ads, and their apps and (when they branch out into it with things like Portal) hardware are ways to keep you using their services. Heck, they’re even tying the Oculus headsets to Facebook accounts now.

The post predates the rise of smart speakers and doorbells…but remember how the Echo was originally mostly a way to voice-order things through Amazon? Or Amazon Key, whose primary purpose was to allow delivery services to drop off packages inside your house so you wouldn’t have to worry about porch pirates?

Plus of course everyone wants to sell you subscriptions now!

And yet…it still fits remarkably well.

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The way the Palantir network compromises Saruman and Denethor shows the danger in who controls the algorithm that manages your newsfeed.

Pippin picks it up, starts doomscrolling, and can’t put it down. Literally.

Aragorn plans out his post, gets on just long enough to make his point, and gets the hell out, knowing he’s made an impression.

imported from mastodon

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Once upon a time, the idea that “only the code mattered” was sold as a way to be inclusive. No one would be shut out if their code was good.

But building software is more than code. It’s design. Planning. Discussion. It’s figuring out use cases, misuse cases, and failure modes. It’s interacting with people.

And if you allow some people to treat others like crap because only the code matters, you end up causing harm and driving people away.

Which obviously isn’t inclusive.

If you mistreat people or violate ethics to make your “technically perfect” software, those people have still been mistreated. Those ethics have still been violated. People have created marvels of engineering and fantastic art by abusing or exploiting others. People have done the same while abusing or exploiting people on the side. And people have created wonders while trying very hard not to abuse or exploit others.

The accomplishment doesn’t erase the exploitation or abuse. And if you can accomplish something incredible without mistreating others, it obviously doesn’t justify the mistreatment.

But the culture of “only the code matters” turned into a culture of tolerating assholes because they were good at their job. The ends justify the means. From trying to enhance freedom, to embracing Machiavelli.

It certainly didn’t help that 90s hacker culture had a significant BOFH element to it, with its built-in disdain for those with less technical knowledge. The Free part tended to prioritize programmers and sysadmins over “lusers.” It was Animal Farm with computer users. Sure, we tried to throw off the corporate overlords who were dictating how people could use their computers. But some computer users were more equal than others.

So a lot of people who could have become part of the Free Software community found a hostile environment and left in disgust. Or fear. And even if you don’t care about the harm done to them, consider their potential contributions. Free Software has always had a problem with coverage: Programmers work on problems that they find interesting or useful. The boring parts, the use cases that they personally don’t use, tend to fall by the wayside.

Yeah, your code is good…but the spec’s incomplete because you pushed away the people who would have pointed out a common use case, or just how easy it would be for a feature to be misused. You didn’t think they were worth listening to because they weren’t rockstar coders. But they also had information you didn’t.

Not that throwing off the corporate shackles has worked out all that well. Every platform now has its own walled garden. Microsoft is less dominant than it once was, but we have new mega-corps who’ve managed to leverage an internet built on Free/libre and open-source software into their own positions of dominance. And trying to maintain services for people who’ve come to expect free/gratis has brought us to the point where adware is the norm, and surveillance is everywhere…to better target those ads. And the majority of computing devices out there are locked down, preventing ordinary users from tinkering with them and developing that technical competence that might bring them into the fold…

If we’ll even let them join.

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Serious stuff (news, usability, history, etc.):

And not so serious:

  • Fantastic image: Firefly crew as the Enterprise crew. Classic Star Trek, of course. One thing that really struck me was the reminder that there’s really only one woman among the regular classic Trek cast: Uhura. Nurse Chapel and Yeoman Rand are there, but neither of them would really have had the kind of focus that Kaylee, Zoe, Inara and River have here.
  • Incredible custom action figure maker Sillof collaborated with Glorbes on a Star Wars in World War II series.
  • The webcomic SMBC presents: The Logogeneplex! I’m pretty sure I’ve read stuff that this was used on. (Warning: archives are NSFW.)