Pun not intended, but it is now.
Star Wars has a long history of cheesy titles, starting with, well, “STAR WARS.” But this one just doesn’t give you any sense of what the movie is going to be about.
I: The Phantom Menace – Some sort of hidden threat, but then we also knew it would be about young Darth Vader. Safe bet that the menace is the Emperor getting started.
II: Attack of the Clones – Exactly what it says on the tin.
III: Revenge of the Sith – Ditto.
IV: A New Hope – Kind of vague, but by the time this title was tacked on, everyone on the planet had already seen the movie when it was just called “Star Wars,” which told you right off the bat it would be about wars in space.
V: The Empire Strikes Back – Exactly what it says on the tin.
VI: Return of the Jedi – Well, symbolically anyway, but we knew they’d at least have to resolve the Han cliffhanger and set up Luke as a Jedi Knight.
The Force Awakens? That could be about anything.
Maybe that’s the point. JJ Abrams likes his secrets. So does George Lucas, for that matter. And let’s face it: This is the first live-action Star Wars movie in ten years, and it reunites the original cast on screen for the first time in thirty. Nobody really cares what it’s called: it could be “Star Wars VII: The Search for More Money” and those of us who grew up on the original trilogy would still go out and see it opening weekend.
Just not at a midnight showing. We’re getting too old for that sort of thing.
On a side note: I find it interesting that ten years ago, Lucasfilm announced the Epsiode III title at Comic-Con and had T-shirts ready on the floor. This year, Disney announced the title on Twitter.