The Verge makes an interesting point about Microsoft’s acquisition of Bethesda: for the most part, Microsoft doesn’t care what hardware you run their stuff on, they just want you to buy the software. So it’s less likely to be about trying to gain Xbox exclusives and more likely to be about getting more games for Game Pass.

It reminds me of a blog post I read a few years back comparing the core businesses of various major tech players:

  • Apple sells hardware, and their software and media stores are a way to give you something to do with the hardware.
  • Microsoft sells software, and the hardware is to give you something to run their software on.
  • Google sells ads on services, and their hardware, operating systems, and software (Android, Pixel, Chromebooks, Chrome, etc. ) are there to connect you to their services.
  • Amazon sells stuff, and their hardware is a way to sell you virtual (and sometimes physical) stuff.

That’s why, for instance, you can run Gmail on anything, and Microsoft Office on almost anything, but iTunes, the main Apple program that actually runs on a non-Apple system, is designed primarily to hook you up with an iPhone (previously an iPod). And it’s why you can read Kindle eBooks on a Kindle device, or a Kindle app on an Android or iOS device, and they make it really easy to buy e-books from them, but really inconvenient to import anything from another eBook store.

Facebook is similar to Google in that their core strategy is a service with ads, and their apps and (when they branch out into it with things like Portal) hardware are ways to keep you using their services. Heck, they’re even tying the Oculus headsets to Facebook accounts now.

The post predates the rise of smart speakers and doorbells…but remember how the Echo was originally mostly a way to voice-order things through Amazon? Or Amazon Key, whose primary purpose was to allow delivery services to drop off packages inside your house so you wouldn’t have to worry about porch pirates?

Plus of course everyone wants to sell you subscriptions now!

And yet…it still fits remarkably well.

Sorry for the lack of updates this past week. I was just way too busy prepping for our move this weekend.

A couple of interesting news bits I noticed when I got into work this morning:

It looks like I’ve been lucky with installing Windows XP Service Pack 3. I’ve had no problems with the one machine I installed it on. According to Information Week, a lot of people are having serious problems with SP3, including BSOD on AMD-based systems.

Also, NetCraft has a screenshot of a PayPal page with both the green bar of an Extended Validation (EV) SSL certificate and a cross-site scripting (XSS) vulnerability. It’s a step or two beyond the standard lock icon, but there are still limits to what an EV cert can tell you. Unfortunately PayPal and others are really trying to drum “green bar = safe” into people’s heads.

Mark Pilgrim, in The Day the Music Died, points out what happens when DRM meets market failure.

On August 31, Microsoft will turn off the servers that validate their “PlaysForSure” DRM system (this predates the system they use for the Zune). This means that anyone who has bought music that uses PlaysForSure will not be able to transfer it when they upgrade or replace their computer, or get a new music player.

It won’t be an instantaneous death like DIVX was, or like a subscription system, because it doesn’t phone home whenever you try to play a track. But it’ll be a lot faster than simple technological obsolescence. I can still play my old VHS tapes until my VCR breaks down (and then I could probably still get it fixed if I really wanted to), even though I don’t think I’ve seen a pre-recorded tape in a store in years.

This is also why I prefer to check Amazon’s MP3 store first, before going onto the iTunes Music Store, and then prefer DRM-free iTunes Plus to standard iTunes tracks. Given their current position, Apple isn’t likely to get rid of iTunes anytime soon, but if they ever did, I’d be in the same boat as people who purchased PlaysForSure tracks. (Though I’m hoping they’ll move the entire catalog away from DRM long before that happens.) Whereas since Amazon’s tracks are plain, ordinary MP3s, they could abandon the business tomorrow and I’d still be able to play the tracks for as long as I can find software that plays MP3s.

(via ma.tt)