I don’t like Twitter threads.

In most cases, if something takes more space than one or two tweets to say, it’s easier to read as an article. It’s especially bad with very long threads, and those that aren’t crafted to make each tweet a unit. When sentences continue on from one tweet to the next as if they’re only line breaks, it makes it hard to pick out a statement to highlight, or where to start.

On the plus side: Tweets are more likely to be seen, more easily shared, and people can interact as they’re posted, like a live conversation. A thread that’s crafted to fit in 140-character chunks has a rhythm to it, like a daily comic strip collection vs. a comic book. And an unplanned tweetstorm gives both the writer a chance to get their ideas down quickly and the reader a chance to see them unfiltered.

Compared to an article, a tweetstorm provides immediacy, and any Twitter thread provides reach. But they’re still a pain to read.

Also written (of course) as this twitter thread.