Alternative Browser Alliance - New LogoI’ve been thinking about this for a while, but it’s time to refocus the Alternative Browser Alliance. Mozilla’s Asa Dotzler has referred to Firefox and Internet Explorer as the “mainstream browsers” for more than a year now, and it looks like that’s become true.

The web is no longer an IE monopoly. It’s become an IE/Firefox oligopoly. Firefox is no longer an alternative web browser. It’s sold out, its ads are everywhere, and it even allows people to build Firefox-only code.

So, starting today (April 1, 2007), the Alternative Browser Alliance will no longer promote Firefox.

So what will replace it? I thought about Opera, but most of its install base is on cell phones and PDAs, and we all know the mobile web browser is dead, right? Safari? Well, it turns out that WebKit is shutting down.

So the site will be putting its weight behind iCab. It’s as alternative as they come, and it’s guaranteed to remain that way (since it won’t run on Vista).

Update: Yes, it’s an April Fools joke.

Opera BrowserFollowing the trend of musicians setting up shop on MySpace, the social networking site now hosts a profile for the Opera Web browser. (Just kidding about the musicians part.) On a related note, I’ve found that on the rare occasions I’ve looked at MySpace pages, Opera tends to be more responsive than Firefox, which tends to slow to a crawl on the pages which seem to average about 23 MB apiece.

Of course, this brings up a question of serious importance: Opera lists itself as being “in a relationship.” With whom?

(via Opera Otaku)

A few years ago, it seemed like everyone was using X in their software versions. Mac OS X. Windows XP with DirectX and ActiveX*. Flash MX, ColdFusion MX, and anything else by Macromedia MX. Macromedia managed to confuse things by releasing two rounds of MX versions, such as Flash MX, Flash MX 2004 (essentially versions 6 and 7).

It’s fallen a bit out of favor. Among those still unwilling to use plain version numbers, vintages are still popular. Office 2007, Norton Security Suite 2006, etc. Even though Apple still uses the X to promote its operating system, the last two have put a lot of emphasis on the cat-themed code names: Panther, Tiger, Leopard. And then there’s Windows Vista.

What do you think the next naming fad will be?

*ActiveX was actually a cross between two naming fads. For a while, everything Microsoft did seemed to be Active—Active Desktop, Active Directory, etc.)

Opera BrowserIn an interview at Opera Watch last week, Opera CEO Jon von Tetzchner responded to the eternal question: with less than 1% of global marketshare, why should web developers make the effort to support Opera? His response demonstrates another perspective on the numbers:

I believe we have something like 10 – 15 million active desktop users. That is actually quite a lot of people.

If you try to think about it, the place that I’m come from is Iceland. I was born in Iceland, that’s three hundred thousand people – we have a lot more. The place I live is Norway – we have a lot more. Actually if you look at it, the US has about 300 million people that live here, 50 states, about 6 million in each state on average. So which states have people that you would like to ignore?

He goes on to add that Opera Mobile is installed on 40 million mobile phones, with an additional 7 million people actually using Opera Mini. And then there are devices like the Nintendo DS and Wii…

Going by 2005 numbers, only four states have 15 million people or more: California (36M), Texas (23M), New York (19M), and Florida (18M). So take the 10–15M desktop users, the 7M Opera Mini users, and even 10% of the 40M mobile install base, and you’re looking at 21–26 million—the equivalent of the population of Texas.

Put that way, it doesn’t seem so small.

If you’re already supporting Firefox, in most cases the changes to support Opera 9 are minimal. The recently-launched Opera Developer Community has has tools, articles, and other resources to help build cross-platform sites.

Unless, of course, you don’t mind writing off a potential audience the size of Texas.

There’s a lot of misinformation out there about various web browsers. Opera can/can’t do this. Firefox can/can’t do that. There’s only so much you can do to promote one product when you only know rumors or outdated facts about another.

Opera users: If someone told you that Firefox was better than Opera because it doesn’t have ads, you wouldn’t take them seriously. You’d know the ads have been gone since last year, and you’d wonder what else they have wrong.

Firefox users: If someone told you Opera was better than Firefox because Firefox won’t let you reorder tabs, you wouldn’t take them seriously. You’d know that Firefox 1.5 did just that, and you’d wonder what else they have wrong.

And neither of you will convince an IE fan that Opera is better because of tabs and a built-in search box because they’ll tell you that IE7 has both.

When you’re trying to convince someone that X is better than Y, and they know Y very well, you’d better know Y well enough not to make statements that the other person knows are false. When you do, you’ll lose credibility, and the rest of your argument — the part you do know well — will suffer for it. (I suspect a lot of software flame wars get started this way!)

So here’s my suggestion: If you want to promote Opera, go and download Firefox 1.5. If you want to promote Firefox, go and download the Opera 9 beta. Either way, try out the IE7 beta (if your Windows version will run it) or fire up Safari (if you’re on a Mac). Mess around with them enough that you’re familiar with how they work, what you can do with them, and how they handle your favorite web pages. That way the next time you face an IE fan (to the extent that IE has fans), or a Firefox fan, or an Opera fan, or a Safari fan, you’ll be armed with accurate information.

As for the post title — I don’t think it’s necessary for the major browsers to be enemies. I think there’s plenty of room for cordial competition rather than a cutthroat struggle. But “Know Your Enemy” is a better attention-getter than “Familiarize yourself with the competition.” 😉

*This post originally appeared in two slightly different forms on my blog Confessions of a Web Developer at the My Opera community and on my Spread Firefox blog.