Tag: movies

Posted on
by

Several months ago I was browsing the local Blockbuster video store for a movie to rent, and I stumbled across one that made me laugh out loud. It’s the title on the right, and you’ll see why if you compare it to the rather more well-known title on the left.

I mean, seriously, look how carefully they tried to match the source material.

  • The title, Alien vs. Hunter, as close as possible to the original Alien vs. Predator, carefully using only descriptive names.
  • The logo design, with the TLA (three-letter acronym) in large type and the full title in small type below it.
  • The layout on the packaging, with close-ups of the two creature’s heads, one on each side.
  • The monochrome design, using green instead of blue.
  • The creature designs, one with an elongated head and nasty-looking teeth, the other wearing a mask.
  • Even the font on the full title is similar.

I have to admit I haven’t watched either of them, so I have no idea whether this attention to detail pervades the actual movie. But I can seriously imagine someone not paying close attention picking up the wrong movie by mistake.

On the same trip, I found another video called Transmorphers — by the same production company, it turns out (big surprise) — but they didn’t try nearly as hard to match the packaging to anything Transformers-related. Still, for a good laugh, look through the titles of movies by The Asylum — I think Snakes on a Train may actually trump both titles.

Posted on
by

Finally watched A Scanner Darkly this weekend. Better than I expected. One sequence pulled me out of the film, though, and only because I live in Orange County.

In the middle of the film, several characters start a road trip to San Diego. They start on the 5 freeway in Anaheim and drive south until the car breaks down in Irvine. Then they ride in a tow truck back up to Anaheim.

The problem: They used real backgrounds of that stretch of the freeway, but showed them out of sequence. Shots alternate between characters as they hold a conversation.

First you see the squarish beige office buildings lining the freeway near Jeffrey in Irvine. Then you jump 3-4 miles north to the edge of Santa Ana, where you can see a blue glass-lined building in the background near Fourth St. Then you jump back down to the beige buildings. Then up to Santa Ana again. Then down to the office buildings. Back up to Santa Ana. Down to the office buildings again, which finally give way to The Market Place (you can see the giant purple sign as it goes past).

Now I understand how all those Chicago residents felt watching The Dark Knight.

Although thinking about it, it probably wouldn’t have bothered me if it had been set somewhere generic, and just happened to use local backgrounds.

Ah, Hollywood Geography!

Posted on
by

As Comic-Con International strains at the boundaries of the San Diego Convention Center, it’s begun spilling over into the city. Go back 4-5 years, and the most you would see would be the occasional street light banner or bus stop advertisement. Now, there are people handing out flyers as far out as the trolley stops, and walking around the Gaslamp in ridiculous mascot costumes (the sandwiches a few years ago, the donuts this year). There are displays near the trolley stops. There are buses wrapped with full advertisements for movies and TV shows, shuttle vans labeled U.S.S. Enterprise — there was even an ice cream truck parked for several days on 5th street with a Eureka ad on the side (and probably something inside it, but I was always on the other side of the street when I saw it).

It’s mainly the TV and film studios (except for the flyers), and it ties into something that author Robert J. Sawyer mentioned at his spotlight panel: Convention-goers are nexuses (well, nexi). We’re the people who are so into movies, TV, games, comics, etc. that we’ll put in the effort, time and expense to go to this kind of event, and we’re likely to talk about it. They’re counting on us going back to our offices or dorm rooms, hanging out with friends, blogging, posting on Twitter, or otherwise telling everyone we know about how cool this and that new movie is going to be.

In short: It’s an advertising blitz designed to kick off word-of-mouth hype, aimed at the crowd that’s both most primed to receive it and most likely to spread it.

With the massive convention floor and unbelievable crowds, they’re doing everything they can to stand out. So we get the viral marketing, like the ads for TruBlood, the Humans-Only Restrooms signs, the army of people in Quarantine outfits, the Neighborhood Watch–style sign for The Spirit. We get the swag. We get the celebrity appearances. We get displays of terra-cotta warriors to advertise The Mummy and replicas of the Owlship from Watchmen.

All that brings in more people, which of course makes the event more attractive to the studios, so they put in more effort, which brings in more people, and they start promoting movies that have nothing to do with comics, sci-fi, fantasy or horror, the genres that used to be the main focus for the con. (I remember thinking that Harold and Kumar Go to White Castle was an odd choice to promote at Comic-Con. This year, the sequel blended right in.)

The con seems to have reached an upper limit in terms of the number of people it can handle at the current venue, which is contracted through 2012. I wonder whether Hollywood will demand bigger crowds — which would probably be best handled by spilling into neighboring hotels — or be satisfied with the numbers it’s got.

Posted on
by

This past week has mostly been taken up by unpacking, at least to the point that we can use things. We got most of the bedroom set up the first night — we needed somewhere to sleep — but the rest has been slow going. We finally got the TV and DVD player hooked up today, and tested it by re-watching Raiders of the Lost Ark.*

One thing I’ve noticed is all the extra expenses that pile up after the move.

You have to replace things lost during the move. I misplaced the screws that held together the bed frame when I dismantled it, so after we moved the last boxes in and got cleaned up, I drove out to Lowe’s looking for replacement hardware. Similarly, we forgot to remove the under-the-cupboard paper towel holder, and had to get a new one.

There are also things you can’t take with you. Stick-on wall hooks in the closet, for instance.

Or things that are included in one place, but not in another. Our old apartment had a built-in lock on its garage storage. At this place, we had to get a padlock. (Well, actually, we didn’t. A day after buying it, I found one in my toolbox that I’d forgotten.) We also had to get a shower curtain rod. Fortunately we have plenty of lamps, but that’s one I’ve run into when moving before.

All this on top of the stuff you expect to pay: rent, deposits, boxes, movers or a rental truck, pizza for friends who are helping, etc.

*Regarding Indy, I had originally planned to re-watch the entire Indiana Jones trilogy before going out this weekend to see Kingdom of the Crystal Skull. But it took a while to empty enough boxes to get the TV set up. We did manage to watch Last Crusade on one of the computers, which was a bit awkward. We went out with friends on Saturday to catch the new film. It was a lot of fun, but not phenomenal. Better than Temple of Doom (which is still better than a lot of films) but not as good as Raiders or Last Crusade.