Several months ago I was browsing the local Blockbuster video store for a movie to rent, and I stumbled across one that made me laugh out loud. It’s the title on the right, and you’ll see why if you compare it to the rather more well-known title on the left.

I mean, seriously, look how carefully they tried to match the source material.

  • The title, Alien vs. Hunter, as close as possible to the original Alien vs. Predator, carefully using only descriptive names.
  • The logo design, with the TLA (three-letter acronym) in large type and the full title in small type below it.
  • The layout on the packaging, with close-ups of the two creature’s heads, one on each side.
  • The monochrome design, using green instead of blue.
  • The creature designs, one with an elongated head and nasty-looking teeth, the other wearing a mask.
  • Even the font on the full title is similar.

I have to admit I haven’t watched either of them, so I have no idea whether this attention to detail pervades the actual movie. But I can seriously imagine someone not paying close attention picking up the wrong movie by mistake.

On the same trip, I found another video called Transmorphers — by the same production company, it turns out (big surprise) — but they didn’t try nearly as hard to match the packaging to anything Transformers-related. Still, for a good laugh, look through the titles of movies by The Asylum — I think Snakes on a Train may actually trump both titles.

I figured I’d wait until after the election to post this one.

Insert your own joke about renting politicians.

(Sorry about the image quality; it was across an intersection, so it was pretty small on the original image. I didn’t even resize it. It’s just cropped. Yeah, my camera isn’t that fantastic once you get down to a 1:1 pixel view)

Spotted this store in Costa Mesa.

I didn’t have time to take a closer look, but from what I can see online, they appear to be focused on making and selling environmentally-friendly clothing made from recycled materials, overstocked fabrics, etc.

Their website doesn’t say, but I imagine the name is a response to the overly brand-conscious nature of today’s fashions. (Ironically, it’s turning “generic” into a brand itself.)