Well, I jumped into the fray of the Comic-Con International hotel reservation system and made it across to the other side, getting through by phone after 1 hour and 20 minutes. I never did make it past the “waiting room” page online.

The weird thing about the phone reservation system is that I don’t actually know which hotel we’ve gotten yet. They took my name, contact info and top 3+ choices (I gave them 5), then handed the info to their processing center. They’ll call back (later, I assume, after the rush is over) to let me know which hotel I got. I do have a backup that I reserved directly, but the convention discount is significant, especially when you add up four days.

It was interesting watching commentary streaming by on Twitter (search for “comiccon,” “comic-con” or “comicon”) as people started out commenting, then complaining, and eventually celebrating (after about an hour) when they finally got through. Or really letting loose when the system dropped them.

Update: A reporter interviewed me about the Comic-Con hotel reservation experience. Update (3/20): Here’s the article at the Union-Tribune. I’m not quoted.

Update: I got an email confirming our reservation. It’s farther out than the backup, but it’s ~$100 cheaper (over the course of 4 days – possibly more, depending on how much the other hotel charges for internet access) and there’s a shuttle. Now to weigh ~$100 vs. walking distance and figure out which room to keep and which to free up for someone else who needs one.

Comic-Con International finally announced the opening of this year’s convention block in San Diego hotels: March 19.

This time last year, they’d already gone on sale and sold out.

As recently as three (or maybe four) years ago, they’d have sent a postcard by January. They used to include a full list of hotels in the winter newsletter with distance and prices. I could swear I remember them going on sale in January.

Of course, five years ago you could still book the Little Italy Super 8 only less than a month in advance. Now the discounted rooms are in such demand that they sell out in a matter of hours.

Like last year, they are only selling tickets in advance, so if you plan on attending, you should order them online.

We went to San Diego this weekend for a company event. The drive down on Saturday was quite nice — much faster than any of the times we’ve driven down for Comic-Con, for instance. It took us only an hour and 20 minutes to get to Old Town San Diego, and that was with taking the wrong exit and driving two miles inland just to be able to cross the river.

Old Town San Diego wagon and rockWe had lunch at El Fandango in Old Town, then wandered around the shops for a bit. By now we’ve seen most of the exhibits and museums. But the San Diego House of Coffee and Tea is a must-visit stop, if for no other reason than to pick up some Highlander Grog. We also grabbed some hot coffee to walk around with, since it was gloomy with occasional drizzling. (I later noticed a sign in the Gaslamp area that said “Umbrellas $9.95. When Raining, $19.95.)

Cut-out CactusThey had set up period tents and wagons around the grounds, mostly in the courtyard with the flagpole made from the ship’s mast. One of the shops we visited was the mineral & gemstone store, which I’ve always liked visiting even back when I was a kid. And right up front, they had the hugest trilobite fossil I’d ever seen, around a foot long.

After a few hours, we drove into downtown San Diego and checked into the Omni Hotel. I’d never stayed there before, but it’s highly sought-after among attendees at Comic-Con because it’s right across the street from the convention center. Our room had a view of the end of the convention center, which will shed a little light on the size of the crowds. Continue reading

Possibly jumping the gun, but last night I reserved a backup hotel for next year’s Comic-Con. Although considering that most of the big-name hotels right by the convention center are already booked (though I’m sure they’ve set aside blocks for the convention already) or want incredible amounts of money per night, perhaps it’s not that crazy an idea.

The price and distance are just good enough that I’d be willing to skip the insane reservation crunch when the convention block goes on sale next year, though I’ll probably give it a shot to see if I can get something closer.

Meanwhile, we’re seriously considering hitting WonderCon again next year, which will also give us another excuse to visit people up in the Bay Area. (Not that we should need an excuse, but it seems like we do.)

A couple of things I’d like to do for next year’s Comic-Con International, assuming vacation time and financial situation are compatible:

1. Take the following Monday off. Comic-Con is not relaxing. Even if you don’t go out to parties every night, it’s still exhausting. It wasn’t so bad when we left early on Sunday, but the last two years we’ve stayed all the way to the end of the show. Two-plus hours of driving, plus a stop for dinner, meant we weren’t home until Sunday evening. You’re supposed to be a zombie at the con, not after you get home. It would be much better to take a day to sleep in and recover a bit. (Plus it would allow extra time to do things like sort through photos and post them quickly.)

2. Take the whole week off and make it a vacation. We missed maybe a grand total of 4 hours of daytime programming this year, and still didn’t catch everything we wanted to. (Admittedly, a lot of that involved choosing between simultaneous events.) That doesn’t leave much time to just be in San Diego, except for nighttime. It would be nice to head down the previous weekend and spend a few days as tourists. Maybe hit the Wild Animal Park or something. Then switch hotels on Wednesday and do the con. Certainly our trip to WonderCon earlier this year benefited from taking extra time to do other things.

As Comic-Con International strains at the boundaries of the San Diego Convention Center, it’s begun spilling over into the city. Go back 4-5 years, and the most you would see would be the occasional street light banner or bus stop advertisement. Now, there are people handing out flyers as far out as the trolley stops, and walking around the Gaslamp in ridiculous mascot costumes (the sandwiches a few years ago, the donuts this year). There are displays near the trolley stops. There are buses wrapped with full advertisements for movies and TV shows, shuttle vans labeled U.S.S. Enterprise — there was even an ice cream truck parked for several days on 5th street with a Eureka ad on the side (and probably something inside it, but I was always on the other side of the street when I saw it).

It’s mainly the TV and film studios (except for the flyers), and it ties into something that author Robert J. Sawyer mentioned at his spotlight panel: Convention-goers are nexuses (well, nexi). We’re the people who are so into movies, TV, games, comics, etc. that we’ll put in the effort, time and expense to go to this kind of event, and we’re likely to talk about it. They’re counting on us going back to our offices or dorm rooms, hanging out with friends, blogging, posting on Twitter, or otherwise telling everyone we know about how cool this and that new movie is going to be.

In short: It’s an advertising blitz designed to kick off word-of-mouth hype, aimed at the crowd that’s both most primed to receive it and most likely to spread it.

With the massive convention floor and unbelievable crowds, they’re doing everything they can to stand out. So we get the viral marketing, like the ads for TruBlood, the Humans-Only Restrooms signs, the army of people in Quarantine outfits, the Neighborhood Watch–style sign for The Spirit. We get the swag. We get the celebrity appearances. We get displays of terra-cotta warriors to advertise The Mummy and replicas of the Owlship from Watchmen.

All that brings in more people, which of course makes the event more attractive to the studios, so they put in more effort, which brings in more people, and they start promoting movies that have nothing to do with comics, sci-fi, fantasy or horror, the genres that used to be the main focus for the con. (I remember thinking that Harold and Kumar Go to White Castle was an odd choice to promote at Comic-Con. This year, the sequel blended right in.)

The con seems to have reached an upper limit in terms of the number of people it can handle at the current venue, which is contracted through 2012. I wonder whether Hollywood will demand bigger crowds — which would probably be best handled by spilling into neighboring hotels — or be satisfied with the numbers it’s got.