Between cash, lunch and an errand, I walked the full length of the Irvine Spectrum today, and realized there will soon be 7 coffee shops in or near the shopping center—and 4 of them are Starbucks.
It opened with just one: a Diedrich Coffee, attached to Barnes & Noble.
Phase 2 (from the movie theaters to the carousel) added a Coffee Bean and Tea Leaf.
Phase 3 (from the carousel to the ferris wheel) doubled the number, adding a Kelly’s Coffee & Fudge, and a Starbucks inside Barnes & Noble, which moved into the new section.
Somewhere around then the Diedrich closed. Without the bookstore traffic, it was off in a corner where only people going to restaurants would see it.
Then they put in a Nordstrom, with a Nordstrom e-Bar.
Then they extended the mall past the Nordstrom, put a Target at the end, and put a Starbucks in the Target.
Then they built an apartment complex across the street, and put a Starbucks in the apartment complex.
Now they’ve gone back to the first section, adding a new row of shops in front of the movie theater. And they’re filling in a corner long left vacant…with another Starbucks.